Abstract: An apparatus and method for efficient filtering and convolution of content data are described. The method includes organizing, in response to executing a data shuffle instruction, a selected portion of data within a destination data storage device. The portion of data is organized according to an arrangement of coefficients within a coefficient data storage device. Once organized, a plurality of summed-product pairs are generated in response to executing a multiply-accumulate instruction. The plurality of product pairs are formed by multiplying data within the destination data storage device and coefficients within the coefficient data storage device. Once generated, adjacent summed-product pairs are added in response to executing an adjacent-add instruction. The adjacent summed-product pairs are added within the destination data storage device to form one or more data processing operation results.