Abstract: Embodiments of a computer-implemented advertisement display system are disclosed. In one embodiment, the system includes a speech recognition component that processes a video clip and produces a corresponding collection of speech recognition data indicative of an audio portion of the video clip. The system also includes a collection of advertising material. An advertisement selection component selects an advertisement from the collection of advertising material based on the corresponding collection of speech recognition data. The system also includes a display. An advertisement presentation component displays an indication of the selected advertisement on the display during a simultaneous display of the video clip.

Abstract: Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.

Abstract: A user device acquires identifiers and signal strengths corresponding to detectable wireless devices. The user device associates one or more of the identifiers with one or more venues, assigning a confidence value to each association. A score value is also assigned to each association based on the signal strengths and the confidence values. One of the associations is selected based on the score values, and is designated as the most likely venue where the user device is located. Information may be accessed or requested, or one or more operations may be performed, in accordance with the most likely venue.

Abstract: Disclosed is an advertising service method using D2D communication for efficiently using limited radio resources and control channel resources. The advertising service method includes setting a D2D common bearer with a network, receiving advertising terminal information from at least one other advertising terminal through the D2D common bearer, registering the advertising terminal in the network, transmitting advertising information to the at least one other advertising terminal and a user terminal through the D2D common bearer, and setting a user terminal and a D2D dedicated bearer on the basis of information received from the network. Accordingly, an advertisement can be easily transmitted to a plurality of user terminals which were not previously connected, and a collision between advertising terminals which are located in plurality in a specific area and transmit advertisements can be avoided.

Abstract: A return coupon holder is described for holding a return coupon issued in a store in conjunction with a customer's merchandise return transaction. The return coupon holder is preferably sized large enough to discourage the customer from stowing the coupon away, such as in a handbag. Additionally, holders may be of different types that visually or electronically convey information about a category associated with the customer's return transaction. Thus, salespersons may accordingly provide appropriate customer service to the customer. The holder categories may indicate an approximate dollar value of the return transaction, a type of merchandise returned, a return payment method, an assessment of the profitability of the customer, an assessment of the risk of fraud associated with the return transaction, and the like. A computer decision system may select holder type. Some embodiments of the coupon holder are fitted with a device that allow tracing of the customer's movements while still in the store.

Abstract: The present invention comprises an application distribution and metrics system as well as an application monetizing system (ADMS). The ADMS incorporates a cross-platform application distribution system and a usage-based and ad-based monetizing system which allows for fine-tuned usage-based pricing schemes to be created based on system-defined metrics and developer-defined metrics, seamless integration of ad-based monetizing, third party participation in monetizing efforts, and a flexible revenue allocation process.

Abstract: A method for an accessibility solution provided as a software. The method includes approving or implementing by a website owner of a code into his website and receiving web format by a user device by “scraping” the data from the website pages or by other means of using client side plugin, server side plugin, browser or 3rd party server side or mobile app. The method also includes analyzing the data over the user device or on the server side and clicking a button by the end-user and the original code and the content and code that were collected from the website are rewritten which can also be done automatically as a suggestion to the end user, and the end-user sees or can use a new format according to the updated standard.

Abstract: Systems and methods for automatically verifying an identifier of a content provider are provided. A first identifier, a content item, and a uniform resource locator are received from a content provider. The domain of the uniform resource locator is determined. A plurality of second resources under the domain are accessed and stored in memory. From the plurality of second resources, a plurality of second identifiers are detected. A map of domain and a plurality of second identifiers is created. Using the map, the first identifier is compared to each of the plurality of second identifiers. If there is a match, the first identifier is approved to be used with the content item. The first identifier may be displayed on a user device with the content item.

Abstract: A system is disclosed for providing advertising (AD) content to a radio system of a vehicle. A smartphone may have a stored application thereon related to a specific broadcast station. A utility application may be associated with the radio system (RS) and used to inform the smartphone when the RS is tuned to the specific broadcast station. The RS may have a processor for detecting a start maker and a stop marker in a broadcast signal being received from the specific broadcast station, and to inform the smartphone when the start marker is detected. The start marker and the stop marker define a time interval where at least one advertisement is present in the broadcast signal. The smartphone may provide AD content to the RS which is inserted for playback during the time interval.

Abstract: Advertising method and system for creating a personalized advertisement, and for recommending a product being advertised. An uploaded facial photograph is received, the facial photograph including a plurality of facial features. At least one facial feature of the plurality of facial features is detected. Personal information may be extracted by analyzing the at least one detected facial feature. A product being advertised may be recommended, wherein the recommended product applies to a treatment related to the extracted personal information.

Abstract: Various aspects described herein are directed to different techniques for enabling ad server systems to dynamically determine minimum floor prices for individual incoming impressions, in which the determination of the minimum floor value for a given incoming impression may be based upon the value(s) of specifically identified impression parameters associated with that particular impression. Additional aspects are directed to various feedback techniques for measuring the effectiveness of the various Entity-based and/or Segment-based floors, and for dynamically adjusting various floor computation parameter values based on measured floor metrics and heuristics.

Abstract: Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.

Abstract: A system for managing reward reversal is provided. The system includes a device that is capable of adjusting the accumulation and redemption levels of rewards after a purchase or return transaction.

Abstract: A method for estimating a risk profile of a user of a personal digital assistant (PDA) includes collecting, using the PDA, data indicative of a travel pattern of the user of the PDA. The risk profile of the user of the PDA is inferred from the travel pattern. The risk profile to is output an external system, so as to enable the external system to provide to the user a commercial offer based on a risk level which is indicated by the risk profile.

Abstract: A method embodiment includes receiving data indicative of a person accessing at least one of a first network-available electronic content or a second network-available electronic content. Also, receiving data indicative of an involvement with respect to possible matters of interest between the person and a third-party. The involvement being independent of the person activating a link to a site owned by the third-party that is included in the first network-available electronic content or in the second network available electronic content. Further, assessing a behavioral influence by the first network-available electronic content and/or the second network-available electronic content on the indicated involvement with respect to the possible matters of interest between the person and a third-party.

Abstract: Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.

Abstract: A computer receives information that a request is made to authorize a transaction for a sale of a product by a merchant to an account holder in a transaction conducted on a consumer account issued to the account holder. When the computer confirms that the transaction is authorized and that the transaction occurs within a predetermined time period for which there is a rebate associated with the product and a corresponding sponsor financially responsible for the rebate, the computer communicates that the rebate is to be debited to an account of the sponsor and either: (i) given as a discount by the merchant at the point of sale to the account holder; or (ii) credited to an account issued to the account holder by the issuer.

Abstract: In one aspect, a computing apparatus includes: a data warehouse to store data associating a plurality of account identifiers with an offer having a predefined purchase requirement and an aggregated purchase requirement for a benefit; and a transaction handler configured to process a plurality of transactions. The transaction handler is further configured to determine whether each of the plurality of transactions satisfies a predefined purchase requirement, identify a set of transactions each satisfying the predefined purchase requirement, and determine whether the set of transactions satisfies an aggregated purchase requirement for the benefit. In one example, the transaction handler is configured to provide the benefit via statement credits when the set of transactions satisfies the aggregated purchase requirement.

Abstract: A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

Abstract: A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of a financial institution. Each anonymous identification is associated with financial information for a respective customer of the financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.