Abstract: A novel electrode structure for a fluorescent lamp, particularly one employing a low discharge gas pressure, comprises a directly heated hollow cathode interiorly coated with an emissive mixture. In accordance with one embodiment of the present invention, a flat metal ribbon is wound to form a helix which is heated resistively. In accordance with another embodiment of the present invention, a flat metal ribbon is wound in a flat spiral configuration and likewise heated resistively. In yet another embodiment of the present invention, a fluorescent lamp electrode comprises a metal cylinder heated directly by a filamentary coil disposed about the circumference of the cylinder and electrically insulated therefrom.