Abstract: Disclosed is a thermal print apparatus including a medium detection sensor arranged from a thermal head at a distance shorter than an outer circumferential length of the platen roller, and a controller. The controller determines that the print medium is wrapped around the platen roller if the print medium is not detected by the medium detection sensor even when the print medium is fed by a feed amount at which the leading edge of the print medium reaches the medium detection sensor after starting of printing on the print medium. In this case, the print medium is fed backward by reversely rotating the platen roller.