Abstract: A method for identifying a dynamic checkout button with a contextual offer includes: storing, a plurality of offer data entries, each including display data, a wallet identifier, and a merchant identifier; receiving a page request from an external server, the page request including a specific merchant identifier and a device identifier; receiving a data file from a computing device corresponding to the device identifier, the data file including a specific wallet identifier; identifying a specific offer data entry where the included wallet identifier corresponds to the specific wallet identifier and where the included merchant identifier corresponds to the specific merchant identifier; identifying an image file associated with the specific wallet identifier, wherein the image file includes at least the display data included in the specific offer data entry; and transmitting the identified image file to the external server in response to the page request.

Abstract: Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.

Abstract: In certain aspects, the disclosed implementations include methods and systems for providing transaction affinity merchant recommendation information performed by transaction affinity platform computing components that execute software stored in a memory. In certain aspects, the disclosed implementations may determine transaction affinity relationship data for transactions associated with a set of account records. Each account record in the set of account records may be associated with a set of users. The disclosed implementations may also determine transaction affinity relationship profiles based on transaction affinity profile parameters that are associated with the transaction affinity relationship data and first transaction data. Further, the disclosed implementations may determine one or more transaction affinity patterns based on the transaction affinity relationship data and the transaction affinity relationship profiles.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a query, receiving a set of social search results including one or more social media items that have been distributed through one or more computer-implemented services, each social media item being responsive to the query, providing a sub-set of social search results based on respective promotion scores provided in an auction, the sub-set of social search results including at least one social media item of the set of social search results, and providing the sub-set of social search results for display in a search results page, social media items of the sub-set of social search results being displayed based on respective promotion scores.

Abstract: Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. Wireless data collection devices (such as network gateways) may be used to receive data packets from the wireless beacons provide the data packets to the remote server. Accelerometers may be used on the wireless data collection devices to assess movement of the devices. Movement data for the devices may be used to determine reprogramming of the devices after the devices are moved.

Abstract: A dish rating and management (DRM) system is provided that operates as a “closed-loop” system to maintain a database of dishes and associated numeric ratings. A user inputs selection criteria and is presented with dishes and associated ratings. The selection criteria include dish names, ratings, ingredients, and other criteria. The DRM system performs cross-reference dish discovery functions to establish a relationship between branded names and generic names to facilitate dish discovery by the user. Once the user selects a dish, the system processes an order for the selected dish that causes an order to be placed with a food provider that provides the selected dish. After the user has received the selected dish, the system queries the user for a numeric rating for the ordered dish. The database is updated with the numeric dish rating and the system provides a reward to the user for rating the dish.

Abstract: Systems and methods are described for activating electronic coupons via one or more third-party servers. In various aspects, the disclosed electronic coupon system and methods may receive, as part of a request across a computer network, a profile identifier (ID) associated with a loyalty profile of a first user and also associated with an electronic loyalty program of a second party. The request may originate from a client device using request instructions provided from one or more third-party servers. The electronic coupon may be provided by the same or separate third-party, including, for example, provided by a server associated with the same or separate third-party, to the client device for display on the client device. The request may cause the electronic coupon system to activate the electronic coupon for the loyalty profile of the first user.

Abstract: Apparatus and associated methods relate to offering a discounted product requested by a buyer, with offer parameters determined as a function of the discounted product request, in response to detecting a predetermined product demand characteristic, and at a location, time, and discount based on the offer. In an illustrative example, offer parameters may include quantity, location, or time. The product request may be, for example, a request for a discounted product quantity at a requested location and time. In some examples, the product demand characteristic may be demand as a function of time. The discounted product may be provided at a time and location based on a discount code generated for the product. Various examples may advantageously increase revenue limited by off-peak hour and end of day demand characteristics, for example, offering products discounted in response to demand inadequate to consume time-valued inventory and/or to better utilize operation capacity, so that the seller may increase profit.

Abstract: Methods and systems for person-to-person reward currency redemption involve, for example, receiving a request to redeem of reward currency of a reward currency holder as a direct deposit of cash to a deposit account of a recipient using a processor coupled to memory; converting the reward currency to an amount of cash based on a predefined conversion rate likewise using the processor; and also using the processor, transferring the amount of cash to the deposit account of the recipient.

Abstract: The systems are generally configured to provide rewards. The systems are capable of syncing transaction accounts with one or more reward programs and one or more channels. Moreover, the systems are capable dynamically provisioning rewards in one or more subsets to a rewards program to distribute high, medium and low value rewards to a reward program throughout the duration of the program.

Abstract: Systems and methods for automatically aggregating, evaluating, and providing a contextually relevant offer or incentive is disclosed. One method obtains a plurality of offers for a customer. Each of the plurality of offers is then evaluated to determine a contextual relevance of each of the plurality of offers. Each of the plurality of offers is then sorted into a best contextually relevant offer to a least contextually relevant offer order. The obtaining, evaluating, and sorting is continuously repeated until a time for using an offer is identified. The system and method then present the best contextually relevant offer.

Abstract: Methods and systems of targeting advertising are presented. In an example method, a media content device of a user accesses user product information originating from a user product and describing at least one characteristic of the user product. At least one advertisement is selected from a plurality of available advertisements based on the user product information. The selected advertisement is forwarded from the media content device for presentation to the user.

Abstract: An online incentive network is optimized. Online incentive network data is accessed including data regarding sharing between users of the network from at least one database. Inputted parameters and network data are applied to one or more models for incentivized deal sharing to determine profitability of an incentivized sharing deal to offer to plurality of users via an online network for one or more products or services provided by a merchant. The incentivized sharing deal comprises a deal in which a user purchases a particular deal, and then when the user shares the particular deal with a threshold number of other users who also purchase the deal, the user receives an incentive. The parameters include a price of the deal; a proportion of the deal kept by the merchant or the online incentive network, and the number of incentivized users. An interface offers the incentivized sharing deal to users.

Abstract: A server based system and method for hosting an incentive creation, administration, distribution, management, and analytics system. The server may allow a client via a client management portal to create and manage a campaign that may include a variety of dynamic rewards geared specifically to specific consumer groups. In these embodiments, users may be presented with the dynamic rewards via a presentation device which may be a user device or a client device. The presentation device may include a facilitator application for presenting the offer to the user. The dynamic rewards may have terms that change over time based on factors such as end user input, environmental factors, sharing of the reward, trading the reward, expiration date extensions, etc.

Abstract: Disclosed are systems and methods for generating customized advertising content by combining one or more content items with advertising content. The content items may comprise various forms of media content, including, video, audio, etc. Users may utilize an interface to accesses advertising content and content items. In one embodiment, the user may utilize the interface to integrate one or more content items with advertising content to generate customized advertising content. The interface may be used to further modify the customized advertising content. A computing device may monitor on more user's consumption of customized advertising content for various purposes.

Abstract: Embodiments of the present disclosure relate to data correlation of data pertaining to content distributed through distinct content delivery networks including offline networks and data related to user interaction with an online presence on the distributed computer network and uses for such correlated data, including to measure and quantify latent effects of the content distributed through a distinct content delivery network, such as an offline network, on user's interactions with the online presence on the distributed computer network.

Abstract: A system is disclosed for promoting a talent of a user. The system includes one or more application servers accessible over a wireless network, and a plurality of mobile clients configured to access the one or more application servers over the wireless network. The application servers and the mobile clients cooperate to execute a profiler mode of operation in which details of talents of profiler users are entered at respective mobile clients and uploaded to the application servers, each of the plurality of profiler users having a corresponding rank. The application servers and mobile clients also cooperate to execute a supporter mode of operation in which supporter users, using respective mobile clients, access the details of the talents and corresponding ranks of the profiler users. The supporter mode of operation facilitates advancement of a profiler user to a higher rank through receipt of endorsements.

Abstract: Some embodiments provide code that enables online content providers the ability to better monetize the visits of bounce visitors using display advertisement. The code is embedded in the landing site of a particular content provider. When the landing site is first loaded, the code creates two entries for the landing site in the browser history unbeknownst to the user with the second entry comprising a forwarded fragment of the landing site that allows the code to continue to run. When the user invokes the browser back button, the code detects the invocation. Rather than transition the user from the second entry of the landing site to the first entry, the code retrieves and displays an advertisement. A second invocation of the browser back button then causes the user access a site of a different content provider that was accessed prior to the landing site of the particular content provider.

Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for a feature clustering of users, user correlation database access, and user interface generation system. The system can obtain information stored in different databases located across geographic regions, and determine unique users from the different information. The information can be included in unique records in the databases, with each record describing a particular user, and with each user described with imperfect identifying information. The system can analyze the different information utilizing machine learning models, and can associate each record with a particular unique user. The system can obtain identifications of items associated with each user, and determine the propensity of the user to disassociate with one or more items, or determine likelihoods of future association with different items not presently associated with the user.