Abstract: A system for handling data and transactions involving data through the use of a virtual transaction zone, which virtual transaction zone removes the dependency of such transaction on the delivery medium of the product. The invention may reside and operate on a variety of electronic devices such as televisions, VCRs, DVDs, personal computers, WebTV, any other known electronic recorder/player, or as a stand alone unit. The transaction zone also provides a mechanism for combining mediums, data feeds, and manipulation of those feeds. The transaction zone also provides a mechanism for controlling the content, delivery, and timing of delivery of the end consumer's product.

Abstract: A banner advertisement system includes an advertisement terminal, a banner advertisement server, and an image forming apparatus. The advertisement terminal generates a banner advertisement. The banner advertisement server distributes the banner advertisement generated by the advertiser terminal. The image forming apparatus includes a displaying mechanism for displaying the banner advertisement distributed by the banner advertisement server and a response sending mechanism for sending to the advertiser terminal at least one of an order and an inquiry for at least one of a product and services offered by the banner advertisement displayed on the displaying mechanism.

Abstract: Disclosed are a system, method and software to associate attributes with digital media assets. Digital media contains specific assets, such as images, that can be replaced with other assets. The system, method and software permit the association of attributes with specific assets. The association of attributes and assets enables the provision of content that is enhanced and more impacting for a user.

Abstract: Techniques are described for automatically identifying and inhibiting suspect electronic communications between users, such as for electronic communications that may reflect fraudulent activities by one or more of the users or that are otherwise inappropriate for one or more reasons. In some situations, the communications may relate to transactions in which the users are involved, such as for users that are buyers and sellers of items interacting via one or more electronic marketplaces. The communications may occur via a communication mechanism provided by an electronic marketplace that acts as an intermediary between the sender of a communication and the one or more intended recipients of the communication. The automatic identification of suspect communications that may be inappropriate includes automatically assessing the communications in one or more ways, and identified suspect communications and any associated inappropriate user activities may be inhibited in various ways.

Abstract: Disclosed are methods and systems for redeeming virtual coupons by associating the coupons with a consumer and a payment system associated with the consumer. In some embodiments, the method includes distributing the enabled promotional offers, from one or more source sites, via the electronic contact addresses for the plurality of consumers, such that the promotional offers can be electronically accepted by at least some of the particular consumers with whom they are identified without redeeming the accepted offers. The method further includes electronically receiving a redemption of the promotional offer by means of the consumer's presentment of the associated payment system for purchasing the subject matter of the accepted promotional offer.

Abstract: A method and system for providing targeted advertising in public places and carriers such as trains, buses, train stations, shopping malls, airports, etc. The demographics, purchasing history and/or personal preferences of individuals in the public place are collected from personal digital assistants (PDAs) or other wireless communication devices carried by the individuals in the public place or public carrier. The collected data pertaining to a group of individuals who are present near the display device, is processed and used to select appropriate advertisements that would most likely interest that group of individuals. The selected advertisements are displayed on the display device located in the public place or public carrier so as to provide targeted advertising to the group of individuals.

Abstract: To provide an electronic book provision system that can make advertisements easily recognized by a user. The electronic book acquisition unit (104) acquires an electronic book in which tag is set in the text. The tag indicates a replacement target phrase in the text of the electronic book to be replaced with an advertising phrase on an advertisement. An advertising phrase acquisition unit (106) acquires the stored content of an advertising phrase storage unit (102) storing an advertising phrase such that the advertising phrase is associated with the replacement target phrase or the tags. An advertising phrase insertion unit (108) inserts the advertising phrases into the text of the electronic book based on the tags included in the text of the electronic book and the stored content of the advertising phrase storage unit (102).

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: A system and method is provided for aggregating information from a plurality of remote information systems, such as bulletin boards, over a wide area network, such that a reception device operating on an aggregated information system can receive message data contained on the plurality of remote information systems. In a preferred embodiment of the present invention an aggregating application operating on the aggregated information system is adapted to retrieve original message data (OMD), such as a previously posted new message, and response message data (RMD), such as a previously posted response message, from a plurality of remote information systems. This retrieved message data (i.e., OMD, RMD) can then be provided to at least one reception device communicating with the aggregated information system.

Abstract: System, method, computer program and computer program improve performance of messaging campaigns particularly of Internet web splash pages. Executing, improving, and desirably optimizing performance of marketing campaigns in which splash pages or other splash pages are shown to visitors on a web site. System and method provide an automated splash page targeting and allocation scheme that is dynamic and adaptive.

Abstract: A method and system for selection of a task in proportion to a desired distribution. Specifically, in one embodiment, the present invention discloses a method and system for selecting a task associated with a visiting customer to a web site over a communication network. The customer is assigned to a segment of a target customer base that most closely resembles the customer's characteristics. A plurality of tasks is associated with the segment and can be expressed as a distribution of tasks performed. A current distribution of tasks is determined. The task which provides a new distribution that is closest to a desired distribution of the plurality of tasks is selected to be performed. In one embodiment, the task to be performed is the offering of an advertising promotion to the customer over the communication network.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: A system and method are provided for exposing Internet users to advertisements together with the distribution of media content in a manner which is germane to conventional syndicated broadcast agreements. The system includes a processor coupled to a memory device. The system further includes software means operable on the processor and memory device. The software means is operable on the processor for obtaining a user specific set of data prior to distributing a media package. The software means is operable for selecting a number of advertisements from a data bank containing a plurality of advertisements based on the user specific set of data. The software means is operable for combining the selected number of advertisements with a requested set of media content to form the media package. The software means is further operable for distributing the media package.

Abstract: A profit redistribution device, profit redistribution method, program storage medium, profit redistribution system, content providing device, content providing method, program storage media, and content providing system are disclosed. Profit redistribution processing is performed according to the accumulated points proportionate to the number of times the content with a commercial video is provided to a client PC. Thus, a fair profit redistribution can be easily performed. A preset content with a commercial video is provided to a user when requested from the client PC, and it is possible to provide advertisement information without the user being aware of the commercial.

Abstract: A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.

Abstract: A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.

Abstract: A method for providing a video player for a network of multiple live video sources includes: causing to be included in a webpage a first program line embedding a universal resource locator wherein, when the webpage is received into a web browser running on a computing device, the first code line causes the web browser to retrieve a file specified by the universal resource locator, the file executed within the web browser; including in the file a program code wherein, when the program code is executed at the web browser, the program code provides in the web browser a video player having capability to communicate messages between the video player and an application server; serving the file to the web browser when the web browser retrieves the executable file at the universal locator; and at the application server, handling message communication between the video player and the application server.

Abstract: A method and system for the electronic distribution of product redemption coupons to remote personal computers located at users' homes are disclosed. A centrally located repository, such as an online service provider or web site on the Internet, stores packages of coupon data for downloading on demand to the user's computer. A coupon generated by the system and method of the present invention comprises an encoded area that consists essentially of a unique Coupon Id. The unique Coupon Id is also recorded in a database comprising a plurality of data tables. At least one of the data tables associates each Coupon Id with one or more of a Promotion Id and a Consumer Id. Preferably, the Print Id is also associated in a data table with a Session Id and information regarding the date/time of printing. The Ids other than the Coupon Id may not be printed on the coupon.

Abstract: A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

Abstract: A technique for administering a rebate program includes logic for generating rebate information based the purchase of goods and/or services using a card instrument. The technique further includes logic for applying a rebate, based on the rebate information, to fund at least part of a transaction performed by an brokerage service. In one embodiment, the brokerage service charges a fee to perform the transaction. In this case, the rebate is used to fund at least part of the transaction fee. The rebate therefore entitles the cardholder to perform a transaction free of charge. The rebate thus is converted to one or more “free transactions,” and in a more specific application, one or more “free trades.