Abstract: Coating apparatus for applying a coating liquid to a moving roll. The apparatus has a trough-like pan, longer than the width of the roll surface to be coated, for holding a supply of the coating liquid. A pair of weirs is mounted on the pan which holds the coating liquid partially impounded therebetween. The weirs are spaced closer than the ends of the roll and the width of the roll surface to be coated. The weirs each are formed with a curved concave central portion having a radius the same or slightly larger than the radius of the roll, and with at least one overflow end portion to serve as a spillway. Coating liquid is supplied continuously to the central portion of the pan between the weirs and is drained continuously from the weir overflow end portions. The level of the coating liquid between the weirs is maintained at a higher level than coating liquid outside the weirs.