Abstract: Provided is a method and apparatus for setting a communication target in a wireless communication system. A method of setting, by a setting device, a communication target in a wireless communication system may include: obtaining a synchronization and a characteristic of a target device by receiving a signal transmitted from the target device during a predetermined period of time; transmitting setting information to the target device based on the synchronization and the characteristic of the target device; and completing setting of the communication target by receiving setting response signal from the target device.