Abstract: A method for readers of standard-length articles in magazines, newspapers, or similar printed media to purchase supplemental information on portions of information in the articles from publishers that print the articles, operators of electronic databases containing the supplemental information, or third party intermediaries handling requests for supplemental information. Embedded in the midst of the printed articles is a code that is physically positioned to identify a limited portion of information in the printed article. A reader may use the code to indicate further interest in supplemental information located in an electronic database, and to select a method of delivery whereby the supplemental information in the database can be delivered the reader.