Abstract: Apparatus for transferring successive wire comb binders from a first station, at which the binders arrive by moving lengthwise, to a second station, to which successive binders are advanced by moving sideways, has a pusher which advances successive binders along a path wherein the binders slide relative to one or more guide rails. The pusher cooperates with a braking device to change the orientation of successive binders during advancement toward the second station. The braking device can employ one or more magnets if the binders contain a magnetizable material, and/or one or more friction generating units which slow down or arrest the adjacent portions of successive binders. A mobile abutment at the second station determines the extent to which the orientation of successive binders can be changed and positions successive reoriented binders for removal of successive binders from the second station by a reciprocable plunger or another suitable conveyor.