Abstract: A machine and a method for wrapping an elongated object, such as a drinking straw, with a plastic film are disclosed. The machine has a drive for continuously advancing a thin narrow film strip from a supply roll to a wrapper loading and forming station. The wrapper loading and forming station has a trough former for folding the advancing film strip into a film trough. An inserting device positions spaced-apart elongated objects, such as the drinking straws, into the film trough of the advancing film strip for engagement by the film trough. The objects are supplied by a dispenser and disposed in a pre-oriented manner to be grasped by the inserting device. The film trough is advanced through sealing and severing stations wherein individually wrapped elongated objects or straws are produced.