Abstract: Apparatus for labelling file folders and other artifacts which includes one or more work stations, the number of work stations typically matching the number of labels that are to be applied. Work stations may have: (1) fixedly positioned label rolls, or (2) label rolls which can be shifted back and forth so that labels from different rolls can be applied at a given file folder location, or (3) a mixture of these two types of label roll supports. The apparatus can be computer controlled, which makes custom labelling practical. Also disclosed are methods for labelling artifacts which employ labelling apparatus of the character just described.