Abstract: Systems and methods for providing a loyalty and rewards system that implements a user incentive program using smart card technology are provided. A loyalty system allows a user to systematically search, identify, store, and redeem electronic coupons and rebates associated with products from a large number of providers and manufactures. The loyalty system also integrates the activities associated with the user incentive program (e.g., coupon collection, storage, and redemption, etc.), with existing payment methods (e.g., charging a credit card, etc.) using smart card technology. Thus, the loyalty system allows the user to obtain savings and otherwise participate in the user incentive program without adding time consuming and tedious processing that is normally associated with coupon and rebate programs.

Abstract: A redemption system for use with Low Authentication Promotion (LAP) programs. The redemption system includes a method for use with a network promotion system. The network promotion system provides awards to consumers for participation in promotion programs. The method performs steps of receiving award transaction information describing awards earned by consumers for participation in promotion programs, maintaining an award history database that contains the award transaction information, receiving a request from a consumer to redeem at least a portion of the awards earned by the consumer, and determining a level of consumer authentication required from the consumer to redeem the at least a portion of the awards, wherein the level of consumer authentication is determined from the award transaction information maintained in the award history database.

Abstract: A system may confirm that advertising was played as originally intended. For example, in one embodiment, a system may determine that an advertisement was played as originally intended and in return, a credit may be provided to the user. This credit may be the ability to play content that the user wishes to play or the credit may be in the form of rewards that are provided to the user, as another example. Thus, the system determines whether the advertisements are played correctly, for example, by detecting watermarks encoded within the advertising, and in return, provides indications that reward the user for playing the advertisement as intended.

Abstract: The method and system of the present invention enables Internet businesses to conduct real-time, online experiments on a sample of transactions to determine marketplace sensitivities. Analysis of the results of the experiments reveal optimal values of key market decision variables such as price, content of banner ads, promotion levels, quantity discount schemes, etc. The experiments may be automatically conducted on an on-going basis, or may be conducted on a periodic basis. The method and system of the present invention preferably allow users to modify the nature of the experiment and the propagation of optimal values. The method and system of the current invention can be used for a pure diagnostic purpose or to automate the setting of key market variables. The dynamic experimentation used by the inventive system reveals the relative stability (or instability) of the networked market within which the business operates.

Abstract: A system for advertising with the assistance of an advertiser's associate web site includes enrolling advertiser's web sites for allowing customers to receive information or to electronically purchase items; enrolling advertiser's associates web sites that refer customers to the advertiser's web site in exchange for compensation; electronically providing to the customer's computer, specific hyperlinks via the advertiser's associate's web page that, when selected by a customer, cause a list of advertiser's to be transmitted to the customer's computer, wherein each of said items in said list comprises a selectable advertiser specific hyperlink to the corresponding advertiser; transmitting to the customer's computer a web page which corresponds to the advertiser specific hyperlink selected by the customer, to accomplish a referral to the advertiser; and determining and recording within a computer memory compensation for the advertiser's associate for the referral.

Abstract: A method is provided for using referral data to track software product sell-through and compensate software product distributors. A referral identifier (ID), that identifies a product distributor, is associated with a product. The referral ID may be placed on or within the product container, or in the original equipment manufacturer (OEM) case, directly written to the registry or other storage of a new computer. During product activation, the referral ID is sent, along with other referral data, to a server computer where it is stored. Once the server computer determines that a purchase related to the product has occurred, the server retrieves the referral data to identify the referring product distributor, the product involved, the date the product was activated, the date the related purchase was activated, and other related parameters. The referral data may then be audited and used to determine compensation for the identified product distributor.

Abstract: A facility for Performing on-line advertising at a subject web site relative to a selected user activity is described. The facility receives a plurality of bids. Each bid is submitted on behalf of an advertiser, and specifies an advertising rate that the advertiser will pay to display an advertising messages to users performing the selected activity with respect to the subject web site. When a request for any web page of the subject web site containing advertising space is received from a user that has previously performed the selected activity, irrespective of the identity of the requested web page, the facility both (1) identifies the received bid specifying the largest advertising rate, and (2) causes an advertising message to be displayed in the advertising space of the requested web page for the advertiser on whose behalf the identified bid was submitted.

Abstract: The present invention relates to a payback system and a payback method for calculating a payback value to a customer receiving a service by using a product provided (for free or payment) from a product manufacturer or a middleman, or to the middleman. The payback value is calculated based on the use results of the service (including a service on a network) by a product user.

Abstract: A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user's response to the quiz is received. A determination based on the user's response as to whether the user is a human or an automated respondent is made.

Abstract: A system for providing voucher dispensing and redeeming using current mobile communications hardware and infrastructure. The system enables the creation, reception and usage of voice vouchers, wherein digital vouchers are embodied as attachments within voicemail messages. In this way, the system enables the transfer and interaction with online vouchers using existing voicemail systems, such that the content and authentication data of a voucher may be received and redeemed using a standard mobile communications device. Furthermore the voucher may be verified and controlled by a voucher vendor, by using a specialized voucher server.

Abstract: A method for processing electronic rebates is disclosed. In one embodiment, a purchase identifier is linked to a purchase of a product. The purchase identifier is listed on a receipt upon the purchase of the product or contained in an electronic mail message sent to an electronic mail address accessible using a user computer system. Information is then received via a network from a user of the user computer system to complete a rebate claim for the purchased product. The received information is verified to determine whether the purchase identifier was provided. The rebate claim is granted if the received information is verified as correct.

Abstract: A method for enforcing a contract for a computer-aided-design (CAD) tool is provided. In this method, a first payment for the CAD tool is made in accordance with the contract. The first payment is associated with user access to the CAD tool. At this point, the CAD tool can be used, wherein the computer system running the CAD tool includes criteria for requesting at least one additional payment for the CAD tool. Each additional payment is associated with generating an output. The computer system is responsive to one or more trigger conditions corresponding to the criteria. A payment request is received when an output generated by the CAD tool satisfies a trigger condition. For example, one trigger condition adds a watermark to the output for identifying the output as having been produced by the CAD tool.

Abstract: A redemption system for use with Low Authentication Promotion (LAP) programs. The redemption system includes a method for use with a network promotion system. The network promotion system provides awards to consumers for participation in promotion programs. The method performs steps of receiving award transaction information describing awards earned by consumers for participation in promotion programs, maintaining an award history database that contains the award transaction information, receiving a request from a consumer to redeem at least a portion of the awards earned by the consumer, and determining a level of consumer authentication required from the consumer to redeem the at least a portion of the awards, wherein the level of consumer authentication is determined from the award transaction information maintained in the award history database.

Abstract: A system and method of cross-selling products and increasing fuel sales at a fuel service station. A price-per-unit (PPU) discount for fuel is associated with a purchase of a non-fuel product. A display screen at the dispenser then informs the customer of the PPU discount and that a future purchase of fuel can be currently made at today's price, or may be purchased over the Internet at a later time. The system determines whether the customer ordered a non-fuel product or future fuel, and records the customer's orders. The system then accepts the customer's payment for the non-fuel product and the future fuel, and discounts the PPU of the fuel by the amount associated with the purchase of the non-fuel product during a current fuel purchase by the customer.