Abstract: A novelty article includes a base member, an elongated member mounted thereto and made of resiliently flexible material tending to assume an unrolled extended condition when unrestrained by an outside force and being manually rollable upon itself so as to bring opposite portions into contact with one another as the elongated member is rolled upon itself to a rolled-up compact condition, and elements on the elongated member for detachably attaching together the opposite portions thereof when brought into contact with one another such that upon release of the elongated member from the rolled-up compact condition these elements will detach from one another and concurrently generate a drag effect on the detaching of the opposite portions of the elongated member which limits the elongated member to undergoing a controlled progressive unrolling action from the rolled-up compact condition to the unrolled extended condition.