Abstract: A stretch head for facilitating the wrapping of palletized loads within packaging or wrapping film comprises a vertical downright, and a carriage assembly vertically movable along the vertical downright. A base plate is mounted upon the carriage assembly and is inclined with respect to a horizontal plane so as to have a first end thereof disposed at a higher elevation than a second opposite end thereof. A supply roll of wrapping or packaging film is rotatably mounted upon the first higher end of the base plate, and a pair of tension rollers are mounted upon a substantially central portion of the base plate. A strain gauge roller is also mounted upon the base plate for receiving the wrapping film exiting from the tension rollers, a first idler roller is mounted upon the base plate for receiving the wrapping film from the strain gauge roller, and a second idler roller is mounted upon the second opposite end of the base plate for receiving the wrapping film from the first idler roller.