Abstract: In one example embodiment, a method is provided that includes interfacing with one or more end users via a central website and managing information related to one or more of the end users. The method also includes determining a personality type for one or more end users and matching end users based on relationship rules of the personality types that outline compatibilities between the personality types. In more specific embodiments, the determining of the personality type includes an evaluation of a hand of a selected end user. The personality types can be based on inferred levels of testosterone, serotonin, or estrogen. The personality type determination can also be made based on a set of questions. The personality type determination can also be based on evaluating a selected end user's word choice and/or the frequency in their word choice in their writing.

Abstract: Some embodiments promote website credibility and the optimization of websites for people by automatedly quantifying various elements of a website into component credibility scores. In some embodiments, a set of encoded credibility scoring rules are used to compute each of the component credibility scores, wherein the credibility scoring rules are derived based on factors that have been identified by a grouping of people that preferably represent a primary demographic of users that consume the content of a particular classified type of website. In some such embodiments, the credibility scoring rules are derived from commonality that is identified from a sample set of known credible and/or non-credible websites of a particular classification. Once the credibility scoring rules are defined, the system applies the rules to other websites having the same classification as those from which the rules are derived to automatically generate credibility scores for the other websites.

Abstract: A method includes obtaining performance information from sources, where the performance information relates to products and/or services, enabling the performance information to be reviewed to thereby produce vetted and categorized performance information, receiving the vetted and categorized performance information, where the vetted and categorized performance information includes the performance information that has been vetted for reliability and that has been categorized according to reliability, and using the vetted and categorized performance information to generate reports, where the reports indicate a performance impact of the products and/or services.