Abstract: Methods, apparatus and computer program products for improving multi-cast communication. A method implemented at a server comprises determining at least one cluster; determining a mapping between one of the at least one cluster and at least one bearer; indicating the determined mapping to a radio access network (RAN); and multicasting a message using a first bearer via the RAN, the first bearer being selected from the at least one bearer based on the mapping. With the disclosure, multi-cast services can be provided with more flexibly and higher efficiency.