Abstract: A method for directing information to a plurality of users, the method including enabling a plurality of users to access a shared web resource having multiple functional capabilities, automatically monitoring interactions of the plurality of users with the shared web resource, automatically analyzing results of the monitoring to ascertain at least one shared characteristic of the plurality of users and employing results of the analyzing to selectively direct non-user originated information to the plurality of users while the plurality of users is accessing the shared web resource.

Abstract: A method for offering a promotion to a user. A stimulus is received from a broadcast directed to a user location, the stimulus having unique coded information encoded therein. The unique coded information is extracted from the stimulus by decoding this information. From the decoded information, there is determined routing information for routing over a network to a promotion location on the network, which promotion location is operable to offer a promotion. The promotion location on the network is then interconnected in accordance with the determined routing information. A promotion is then offered over the network in response to the interconnection thereof by the step of interconnecting.

Abstract: A method is provided for validating advertising metrics which relate to tracking of interactive events performed by electronic devices. A metric report with an event code that indicative of at least one interactive event performed by an electronic device associated with the network is received. The format of the event code is analyzed to determine whether the event code is consistent with predetermined format rules and the substance of information conveyed by the event code is analyzed to determine whether the event code is consistent with predetermined substance rules. If the event code is determined to be consistent with the predetermined format rules and the predetermined substance rules, the event code is accepted as valid. Otherwise, the event code is identified as being invalid.

Abstract: In one embodiment, a computer-implemented method for distributing consumer demand upstream in a supply chain includes receiving, at a current time, an indication of consumer demand for a product that a consumer may be willing to receive at a future date rather than the current date in exchange for an incentive. The method also includes determining a particular incentive based on an order lead time for the product and conveying the particular incentive to allow the consumer to choose whether to receive the product at the particular future date rather than the current date in exchange for the particular incentive.

Abstract: A method and system for providing a pay-for-visit billing model for advertisements is provided. The advertisement system provides advertisements that have associated physical visit locations. The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement. The advertisement system bills the advertiser under the assumption that but for the advertisement, the user would not have visited the visit location.

Abstract: A system and method for providing incentives to consumers to share their consumer information with third parties is provided. According to one aspect of the present invention, a method is provided which includes the steps of: accepting consumer information; storing the consumer information; requesting permission from the consumer to share their consumer information with a third party; and offering the consumer a selected incentive in exchange for their permission to share their consumer information.

Abstract: A method for delivering an electronic coupon to a mobile device includes receiving via a wireless network a target image or icons extracted from the target image, comparing the target image to a plurality of learned images using a processor in communication with the wireless network, determining whether the target image matches at least one learned image, and when the target image matches at least one learned image, delivering to the mobile device over the wireless network an electronic coupon associated with the at least one learned image. The target image can represent at least a portion of a front surface of a consumer packaged good located in a retail outlet. The target image can be generated using a mobile device configured to communicate with the wireless network.

Abstract: Methods and systems to modify the number and/or positioning of advertisements presented to a user based on that user's activity patterns (e.g., previous queries, query result selections, ad selections, etc.) and the order in which events constituting the activity patterns occurred. For example, the methods and systems can be based on a Markov model utilizing the user's activity patterns.

Abstract: An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

Abstract: An advertising control method is described. The method includes receiving an advertisement identification message (AIM) at a first mobile device, sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stoned AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

Abstract: A data structure defines a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response. An ad server delivers one or more of the plurality of payloads in response to a request from a target. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.

Abstract: A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.

Abstract: A method of enabling a user to request further information from an interactive document printed on a substrate is provided. The document includes targeted user information and coded data indicative of a document identity and of a plurality of map references on the document. The method comprises the steps of: (a) allocating and recording a document identity for the document in a computer system; (b) associating a map of the document with the document identity in the computer system; (c) causing the document to be printed on the substrate by a printer networked with the computer system; (d) receiving, in the computer system, indicating data from a sensing device; and (e) identifying in the computer system, using the indicating data and the recorded document identity, a parameter relating to the request.

Abstract: A method for buyer-driven targeting comprising the steps of: separately receiving from each of a plurality of buyer entities a respective third party proof of purchase record; entering information contained in the received proof of purchase records into a searchable electronic database; obtaining search criteria for the database; searching the information in the database based on the search criteria to obtain a group of buyer entities; and providing an incentive to each of a plurality of the buyer entities in the group.

Abstract: A system and method for delivering a plurality of payloads such as ads in response to a plurality of requests. The system comprises a data structure defining a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response and an ad server for delivering one or more of the plurality of payloads in response to a request from a target. The number of times each payload is delivered to a target is tracked. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular request is received from a particular target having particular characteristics. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.

Abstract: A system for determining selections that a user is likely to be interested in. The determination is made based on the user's prior indicated preferences. The user designates his or her preferred selections as entries in a user's preference list. Entries in the user's list are compared with entries in the other users' lists. When a significant number of matches have been found between two lists, the unmatched entries of the other user's preference list are extracted. The unmatched entries are further processed. Those unmatched entries with a high correlation to the user's preference list are presented to the user as selections in which the user is likely to be interested.

Abstract: The present invention includes a method for transacting business over a network between multiple buyers and sellers. In an exemplary embodiment, the invention operates within an improved extranet system which is a secure, limited access network which operates within the larger public packet switched network (Internet) and allows only registered buyers and sellers to access the website while the system communicates with, and takes advantage of, existing credit, billing, collection, clearinghouse, insurance, transportation, tracking and banking systems. The interactive database includes real-time information in connection with a transaction, where the buyer submits a request for product and the request for the product locks out the requested product from selection by any other buyers.

Abstract: The present invention includes a method for transacting business over a network between multiple buyers and sellers. In an exemplary embodiment, the invention operates within an improved extranet system which is a secure, limited access network which operates within the larger public packet switched network (Internet) and allows only registered buyers and sellers to access the website while the system communicates with, and takes advantage of, existing credit, billing, collection, clearinghouse, insurance, transportation, tracking and banking systems. The interactive database includes real-time information in connection with a transaction, where the buyer submits a request for product and the request for the product locks out the requested product from selection by any other buyers.

Abstract: The present invention provides for a method for ordering an advertising spot for an advertisement over a data network to be transmitted to a target user during a transmission of a motion picture. An advertiser first provides to a broadcaster a predetermined constraint that defines the target user for receiving the advertisement. Then, the broadcaster uses the predetermined constraint to determine a price for the advertising spot. The price is then offered by the broadcaster to the advertiser and the advertiser then orders the advertising spot based on the price to place the advertisement in the advertising spot to be transmitted to the target user during the transmission of a motion picture.

Abstract: An on-demand computer based system is provided for allowing a user to obtain interactive printed information from a remote source. The system includes a printer module that is provided by a first party to the user for interfacing the user with the source. The module is responsive to the user requesting first information from the source for generating a first printed page that displays to the user the first information together with advertising that is derived from an advertiser. The module includes an identifier means for applying an identifier to the first page such that designation of the identifier by the user results in the module generating a second printed page that displays to the user further advertising. In some embodiments, use is made of an account server that is responsive to the module for determining a payment to be made by the advertiser to the first party.