Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for computing performance estimates. Performance estimates are provided for resources based on candidate targeting criteria included in requests for the performance estimates. The performance estimates are computed based on previously received resource requests that are included in a relevant request group. The relevant request group is defined to include resource requests that include request criteria that match reference targeting criteria. The request criteria can include data characterizing a user for which the resource is being selected. In some implementations, request groups can be defined by analyzing previously-received resource requests and including the resource requests in request groups having reference targeting criteria that are matched by the request criteria.

Abstract: The disclosed subject matter relates to computer-implemented methods for notifying a user of a promotional offer based on a travel route. In one aspect, a method includes determining a travel route, from an origin location to a destination location, of a user. The method further includes calculating a distance from at least one point on the travel route one or more retail locations offering a promotional offer. The method further includes selecting, based on the calculated distance, at least one of the one or more retail locations offering the promotional offer. The method further includes determining a time to notify the user of the promotional offer offered by the selected retail location(s). The method further includes providing for notifying the user at the determined time, of the promotional offer offered by the selected retail location(s).

Abstract: The present invention relates generally to arranging for free or discounted transportation to an advertiser's business location. More specifically, the invention involves automatically comparing the cost of transportation and the potential profit from a completed transaction using a number of real-time calculations. For example, the calculation may consider various factors including a consumer's current location, the consumer's most likely route and form of transportation (such as train, personal car, taxi, rental car, or shared vehicle), the consumer's daily agenda, the price competing advertisers are willing to pay for the customer to be delivered to alternate locations, and other costs. In this regard, the customer's obstacles to entering a business location are reduced while routing and cost calculations are automatically handled based on the demand for the advertiser's goods and potential profit margins.