Abstract: A mobile wireless device which operates in a wireless network is capable of: displaying a request for a user specified subscriber identification code on a GUI, receiving a single entry of the user specified subscriber identification code from the GUI, appending a code specifying a request for a type of activation and a request for data representing customer specific services to the subscriber identification code to form an activation code, transmitting the activation code to a control center wherein the transmission of the activation code results from the single entry of the user specified subscriber identification code into the GUI, receiving data representing customer specific services from the control center in response to the transmission of the activation code, and storing the received data representing the customer specific services in the memory.

Abstract: Techniques and mechanisms are provided for sending targeted content and data to mobile devices. Location information associated with a device is determined. In some instances, the location information is manually entered. In other instances, the location information is determined automatically from characteristics associated with the device. Location information can be obtained from global positioning system (GPS) data, cell-site triangulation, Internet Protocol (IP) address detection, etc. Content and advertising can be provided in a location relevant manner to the mobile device.

Abstract: A mechanism for providing a wireless backhaul connection between a remote base transceiver station (BTS) and core radio access network (RAN) equipment such as a base station controller (BSC) for instance. The remote BTS will be provided with wireless server logic, such as a cell site modem (CSM), the RAN equipment will be provided with wireless client logic, such as a mobile station modem (MSM), and the wireless server logic of the remote BTS will be arranged to serve the wireless client logic of the RAN equipment with a packet-data connection for use to carry backhaul communications between the remote BTS and the RAN equipment. Advantageously, limited air interface resources of the core RAN equipment can thus be preserved for directly serving wireless client devices, as limited air interface resources of the wireless client logic at the remote BTS are instead (or in addition) allocated for the backhaul communication.