Abstract: A method of resolving commercial content on a mobile communication device comprises determining whether to delegate interaction with an intelligent content distributor to the mobile communication device, wherein the interaction is related to resolving commercial content, wherein resolving commercial content comprises processing redirections of the commercial content, and wherein the commercial content comprises at least one of text, images, video, and other data intended to market a good or service; delaying resolving commercial content until the commercial content is to be displayed on the mobile communication device; caching commercial content on the mobile communication device; resolving, upon a request for the commercial content, a cached version of the commercial content; and prioritizing distribution of the commercial content based on characteristics of at least one of a requesting application and a user.

Abstract: A system may include a database configured with individual partitions, one of the partitions corresponding to a sponsored content campaign of a social network. The system may further include multiple servers each communicatively coupled to the database, and each configured to implement a campaign having a campaign termination criterion. Each of the servers may include a processor configured to track sponsored content event data received from a user device based on the campaign and transmit the event data to the database and terminate the campaign based on a comparison of the event data as received from a partition of the database corresponding to the campaign and an estimation of event data not received from the database. The database may be configured to store the event data as received from the servers in the partition corresponding to the campaign upon receipt of the event data.

Abstract: A system may include a database configured with individual partitions, one of the partitions corresponding to a sponsored content campaign of a social network. The system may further include multiple servers each communicatively coupled to the database, and each configured to implement a campaign having a campaign termination criterion. Each of the servers may include a processor configured to track sponsored content event data received from a user device based on the campaign and transmit the event data to the database and terminate the campaign based on a comparison of the event data as received from a partition of the database corresponding to the campaign and an estimation of event data not received from the database. The database may be configured to store the event data as received from the servers in the partition corresponding to the campaign upon receipt of the event data.