Abstract: Continuous strips of a first material, e.g., elastic strips, are continuously supplied to flexible strip supports in a supply zone while the strip supports are in a linear configuration. The strip supports are carried on respective transfer members which are mounted on a rotatable support so that individual transfer members follow a closed (orbital) path upon rotation of the support. The continuous strips are cut into discrete strips adhered to respective flexible strip supports whose configuration, and that of the discrete strips adhered thereto, is then changed to a desired curvilinear configuration. The transfer members are then brought into transfer contact in a transfer zone with a moving web of second material, which may comprise the backing sheet of a disposable diaper construction, and the curvilinear strips are transferred to the web.