Abstract: A transfer printing method and an apparatus therefor which applies an induction heat generation jacket roller based on the principle of exothermic low-frequency induction heating to a heat roller, supplies continuously a printing layer disposed on a transfer film and an object of transfer whose drum is cylindrical to the roller surface of the heat roller in order to make it possible to transfer simultaneously to a plurality of objects of transfer and can prevent transfer slippage by adjusting in advance the position of the printing layer relative to each object of transfer.