Abstract: User interface displays are generated that have user input mechanism that receive campaign creation user inputs to create an automated campaign. The campaign is activated, and analytics components gather and generate performance information indicative of a performance of the created campaign. The performance data is displayed, for individual actions, and aggregated actions for user management of the campaign.
Type:
Grant
Filed:
February 7, 2014
Date of Patent:
October 10, 2017
Assignee:
Mircosoft Technology Licensing, LLC
Inventors:
Kishan Chetan, Jujhar Singh, Ted Cyrek, Nikola Jelisavac, Martin Kostal
Abstract: Sales promotion assisting systems are disclosed. Such systems include a sales promotion assisting system in which specific incentive is retrieved by passing a portable terminal or the like over a predetermined terminal installed in a store such as an eating and drinking establishment. An incentive can be exchanged for an item or the like of application software such as a game, which can lead to sales promotion.
Abstract: A system and method for identifying one or more notable moments from video data are disclosed. In one embodiment, the system includes a video receiving module, an identification criteria module, a moment identification module and a presentation module. The video receiving module receives video data. The identification criteria module determines one or more criteria for identifying a notable moment. The one or more criteria are based at least in part on one or more of an audio indicator and a facial indicator. The moment identification module automatically identifies at least one notable moment in the video data based at least in part on the one or more criteria. The at least one notable moment is based on a subset of the video data. The presentation module sends the identified at least one notable moment for presentation to at least one user.
Abstract: Various features are described for caching, tagging, and exchanging advertisements associated with network-accessible content. Advertisements may be retrieved and cached on mobile devices and other types of client devices prior to obtaining content containing references to advertisements. When content with an embedded reference to an advertisement is obtained, a previously retrieved advertisement can be loaded from the cache. Advertisements may also be tagged for later viewing. Users may revisit tagged advertisements at a future time, such as when wireless network connectivity is restored or when the user has more available time. Additional features facilitate bidding, by an advertisement server directly or indirectly associated with a client device, on advertising inventory associated with requested network content. In response to acceptance of the bid by a 3rd party advertising server, an advertisement from the associated advertisement server may be displayed.
Type:
Grant
Filed:
May 23, 2012
Date of Patent:
May 23, 2017
Assignee:
AMAZON TECHNOLOGIES, INC.
Inventors:
David Erdmann, Brett R. Taylor, Jonathan A. Jenkins
Abstract: Inspection of over the top (OTT) content to facilitate offering non-OTT content or other content and/or services as an alternative to the OTT content is contemplated. The OTT content may be inspected at an access point configured to provide a broadband or other connection between a device consuming the OTT content and a device sourcing the content. Data packets or other signaling may be added to the OTT content at the access point in order to announce the offer.