Abstract: A computer-implemented method is presented for enabling hierarchical conversational policy learning for sales strategy planning. The method includes enabling a user to have a conversation with a robot via a conversation platform, employing a plan database to store general plans used in the conversation, employing an industry database to store a plurality of candidate plans pertaining to sales promotions, and employing a plan and policy optimizer to allow the robot to select and output an optimal plan from the plurality of candidate plans, the optimal plan determined by hierarchical reinforcement learning via a first learner and a second learner, the first leaner selecting the optimal plan and the second learner selecting an optimal action.

Abstract: Systems and methods are provided for accessing a plurality of inventory item listings accessible over a network, wherein each of the plurality of inventory item listings includes one or more text strings, and creating inventory word vectors for at least some of the text strings of the plurality of inventory item listings. The systems and methods further provide for receiving a user input including an input word, wherein the user input is input by a user to access a primary media content, creating an input word vector for the input word, calculating cosine similarities between the input word vector and the inventory word vectors, and analyzing the calculated cosine similarities to determine one or more keywords from the one or more text strings, wherein the one or more keywords are from the text strings having inventory word vectors with the highest cosine similarities to the input word vector.

Abstract: A system for advertising is disclosed, the system comprising a communication devices; an advertising mediums for displaying an advertisement; a vendors; an advertising agency; and a computer-readable medium coupled to the communication device having instructions stored thereon which when executed by the communication device, cause the communication device to perform operations.

Abstract: First information associated with a first anonymous user, which indicates activities related to interactions of the first user with a first website, is obtained using a cookie. Second information associated with a second anonymous user, which indicates activities related to interactions of the second user with a second website, is obtained using a cookie. The first information and the second information are correlated to determine commonalities between the first information and the second information. In response to identifying at least one commonality, the first user identifier is associated with the second user identifier, and the first information is aggregated with the second information, based on the association. The aggregated information is stored in a profile associated with a single user, who is classified based on the aggregated information. The user, who may still be anonymous, is provided content based on the aggregated information.

Abstract: The compensation calculation system provides in one embodiment a promotion based system. A series of user interfaces allow a user to define an incentive program, such as a promotion program, for customers of an entity. In one embodiment, the definition of an incentive program includes the customers who will participate in the program, the products that are the subject of the program, various levels of attainments that must be met to obtain compensation, and the payout generation details. In one embodiment, attainments and payouts are determined using an efficient linear model of the form mA+b, where m is a multiplier, A is an accumulation value, and b is a static condition. The system efficiently determines accumulations relevant to the attainments and payouts using a combination snowflake data schema and nested set model to facilitate high performance determination of accumulation values.

Abstract: A fixed-wing aircraft advertisement method, system, and non-transitory computer readable medium for a fixed-wing aircraft, include advertising from samples of speech heard by the fixed-wing aircraft at a given location.

Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

Abstract: A method and system for disbursing loyalty points is provided. A server receives loyalty points disbursement (LPD) parameters including at least an initial earn rate, a loyalty points budget, and a disbursement period. The server receives an LPD request corresponding to a transaction performed by a user. The server updates the initial earn rate based on at least one of real-time transaction data, predictive transaction data, real-time market disbursement data, and predictive market disbursement data. The server disburses a first set of loyalty points, from the loyalty points budget, to the user based on at least the updated earn rate and a transaction amount of the first transaction.

Abstract: An energy-saving promotion achievement-evaluating device is provided in which: a population-constituting user identification information-obtaining unit comprises a population-constituting group identification information-obtaining means for obtaining population-constituting group identification information for obtaining, as comparison targets, a plurality of groups identified by group identification information for identifying a group constituted by a plurality of pieces of user identification information as the comparison target; and an energy-saving promotion achievement evaluation result-obtaining unit comprises a group-energy-saving promotion achievement evaluation result-obtaining means for obtaining energy consumption achievement data of the group identified by the population-constituting group identification information obtained by the population-constituting group identification information-obtaining means as an energy-saving promotion achievement evaluation result in association with the group identi

Abstract: Provided are devices, interfaces, methods, and systems for secure authentication of identity of information including identification data and financial attributes, wherein the secure authentication comprises storing identity information in a protected data repository with a private data record, assigning a reference identifier for a private data record in a protected data repository, receiving a request for authenticating identity information comprising a reference identifier and public identity information, requesting access to private identity information through a private approval interface with said reference identifier, requesting a portion of said private data record from said protected data repository, verifying identity information from said portion of private data record and public identity information, responding with an authentication or multi-valent response.

Abstract: A method, system and computer program for enabling a loyalty system to be linked to one or more card issuers, cardholders, merchants, and thereby their cardholders. A system operable to create, implement and manage one or more loyalty programs that provide benefits to members of the loyalty programs in connection with transactions between the members and one or more merchants associated with the loyalty system. The method includes registering on the loyalty system one or more card issuers; one or more merchant acquirers associated with the one or more card issuers; a plurality of cardholders as members of the loyalty program. Establishing and applying rules for accrual and processing of benefits from the merchants to cardholders associated with the one or more card issuers in connection with transactions between the cardholders and the merchants with the loyalty system. Defining a rule based survey utility operable to issue surveys to members of the loyalty system on a transaction and non-transaction basis.

Abstract: Technologies are provided for automated generation of directed content campaigns. The generated campaign can be optimized for performance. In some embodiments, a group of variations of attributes that define a directed content campaign can be generated and allocated traffic weights for respective impressions of the directed content campaign in a media outlet channel. The traffic weights can then be iteratively updated until a termination criterion is satisfied. At each iteration, the traffic weight can be updated by applying a machine-learning model to current performance metric values of respective impressions corresponding to the traffic weights. After termination of the updates to the traffic weights, a particular set of variations having traffic weights exceeding a threshold can be selected as directed content campaign having satisfactory performance. Those variations can be supplied to a requestor device for subsequent utilization.

Abstract: One or more computing devices, systems, and/or methods for aggregated cost per action prediction are provided. Cost and conversion count data, comprising costs for a set of content items to be displayed to users and a count of conversions corresponding to actions performed by users in response to being provided with the set of content items, is tracked. The cost and conversion count data is inputted into a set of decay calculators that utilize different decay strategies. Cost per action predictions by the set of decay calculators for a content item are weighted to create an aggregated cost per action prediction, wherein the weights are based upon whether decay calculators correctly or incorrectly predicted cost per actions for the set of content items.

Abstract: An intelligent advertisement publishing system and method based on a double-sided printer distribution map. The method includes: generating a distribution map based on geographical location information of double-sided printers; displaying the distribution map of the double-sided printers, and after obtaining advertisement content input by a user and an advertisement publishing scope selected by the user on the distribution map, generating advertisement information; parsing to obtain the corresponding advertisement publishing scope and advertisement content, generating corresponding advertisement push information based on the advertisement content, and sending the advertisement push information to double-sided printers in the advertisement publishing scope; and enabling the double-sided printers to print the corresponding advertisement information at the back of cash register paper when printing cash registration information.

Abstract: Customers receive an incentive with use of an installed cellphone app to image an AR-bearing ad. Matches between data from the customer's accounts for each merchant are compared to the data in association with the customer's logical identifier for their cellphone, and particularly with each incidence of a rendering on their display screen of an AR view of a product advertisement containing the AR-triggering symbol to initiate the corresponding AR enhanced view of the ad. In conjunction with chronological time stamping of occurrences, a likelihood is derived that the customer's viewing of the AR enhanced product advertisement influenced the potential customer's subsequent purchase of the corresponding advertised product as evidenced within the potential customer's rich transactional data from the customer's debit and/or credit accounts. The certainty of each match is determined to further initiate the merchant's incentive to the customer which may be the merchant's donation to a community program.

Abstract: Embodiments of the invention are directed to a system, method, and computer program product for resource correlation based on resource usage. The system first determines a quantity of graphical prompts capable of being displayed within the area of a display. The system determines, based on the quantity of graphical prompts, a quantity of resource allocation offers. The system generates a quantity of graphical prompts based on the quantity of resource allocation offers.

Abstract: A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.

Abstract: Described herein is a method and system for generating product descriptions of vehicles. A request for a customized vehicle publication is received, which includes at least a vehicle type, a set of standard features, and a set of optional features. One or more story templates associated with the vehicle type input are automatically received, where each of the story templates have populatable fields corresponding to the vehicle type, the set of standard features, and the set of optional features. The story templates have a theme correlated to usage of a vehicle having the vehicle type. A selection of a story template is received, and the vehicle characteristics are automatically populated. The completed vehicle product description is then provided.

Abstract: A system and method for dynamically tracking the delivery and performance of static advertising placed in public or semi-public physical locations, and integrating, displaying, and reporting impressions and events related to the static advertising in digital ad buying systems.

Abstract: A promotion processing system may include a user device associated with a given user and geographically spaced apart communications servers each executing a respective chatbot. A promotion processing server may determine a first geographic zone of the given user based upon communications between the user device and a first geographically spaced apart communications server, and generate and communicate a digital promotion to the user device via a first chatbot. The digital promotion may have a redemption parameter based on the first geographic zone. The promotion processing server may determine a second geographic zone of the given user based upon communications between the user device and a second geographically spaced apart communications server, and determine whether the redemption parameter is valid in the second geographic zone, and when not, adjust the redemption parameter and communicate the digital promotion with the adjusted redemption parameter to the user device via a second chatbot.