Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.

Abstract: Identification technology, in which a request related to generating conveyable information for a particular vendor is received based on user input provided by a particular user and mappings stored in a database are searched using an identifier associated with the particular vendor. At least one rule useful in generating conveyable information for the particular vendor is determined based on results of the searching and identification information for a type of conveyable information requested by the particular user is determined. Conveyable information is generated by applying the determined at least one rule to the determined identification information. A mobile device outputs the generated conveyable information to enable identification of the type of conveyable information requested by the particular user to a system of the particular vendor through the output of the mobile device.

Abstract: A method and system for creating an advertising list including a big advertiser's advertising information, which can prevent a big advertiser's advertising information, less associated with a content page, from being displaying only because the big advertiser purchased a plurality of keywords, and thereby control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising is provided. According to the present invention, there is provided a method and system for creating an advertising list, which can control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising where a big advertiser's advertising information with a great purchasing power is preferentially displayed in an advertising list and thus small and medium advertisers' advertising information may not be displayed.

Abstract: An electronic fund transfer system that provides vital marketing information to participating merchants and purchasing records to customers while offering the most efficient and effective system to deliver the best terms and conditions for the products and services requested by customers. The system includes an electronic funds transfer card that can be used as a debit or charge card to purchase goods and services. At checkout, the system operates invisibly to the consumer and the cashier. Approval of the transaction operates similarly to a conventional debit card or credit card. All discounts are managed by the data clearinghouse which receives consumer data and merchant data. The clearinghouse communicates with the financial institution and forwards a statement which displays the accumulated discounts to the consumer.

Abstract: Methods and apparatuses for manufacturer to present Web-based edu-games so as to train retail staff member about the manufacturer and its products and to access edu-game data and retail sales data from a database. A Website can be created to provide a point of interaction between the manufacturer, retailer, and retail staff member. By accessing this Website, the retail staff member is presented with the web-based edu-games and learns about the manufacturer and its products. The retail staff member can be presented with incentives by the manufacturer for completing the web-based training off time, which may prevent the retailer from paying for the costs of training the retail staff member. Alternately, retailers can also do training in-house (e.g., if required by statute). Manufacturers and retailers compare education levels to sales data to determine the effects of the training.

Abstract: A method and apparatus for providing cross-marketing and promotional offers to a customer using an electronic tag product identification system is disclosed. The disclosed technology also allows for presenting promotional offers in an automatic check-out process. RFID smart tags are associated with products in a place of purchase or a place of selection of such products. Each distinct product is associated with at least one smart tag, the smart tags containing identification information regarding their respective products. RFID smart tag readers are used to retrieve product information including information concerning promotional offers, purchase prices and expected product weights. Such promotional offers are presented to the customer and may be real-time promotional offers, near real-time promotional offers or generic promotional offers.