Abstract: Methods and systems are provided for providing an alternative payment platform, including method and systems for providing a platform for presenting an alternate offer to a user who is engaged with a primary offer and receiving an indication of the user's engagement with the alternate offer, wherein the user's engagement with the alternate offer serves as an alternative form of payment for an item associated with the primary offer. Such methods and systems may further include methods and systems for selecting one or more alternate offers engagement with which serves as an alternative form of payment for an item associated with a primary offer, presenting the selected alternate payment offers to a user, receiving an indication of engagement with at least one of the alternate offers, receiving payment in exchange for presenting the accepted offer and providing payment to the offeror of the primary offer.

Abstract: Techniques for online price matching are provided. A consumer submits a price offer to a network-based servicer for a product or service. The price offer is directed to or resolved to a specific brick-and-mortar store. The brick-and-mortar store determines whether the price offer can be matched and when it can be matched; a coupon redeemable by the consumer at the brick-and-mortar store is communicated to the consumer. The coupon permits the consumer to acquire the product or service at the price offer provided by an online retailer to the consumer.

Abstract: Techniques are described herein for, among other things, selecting and/or modifying a portion of online content based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. A portion or portions of online content are selected and/or modified for provision to the user based on the user's emotional state. A portion of online content may be modified in any of a variety of ways. For example, a color that is included in a portion of online content may be replaced with a different color. In another example, a color filter may be applied to the portion of online content. In yet another example, visual attribute(s) of the portion of online content may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.

Abstract: Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.

Abstract: An online system provides video recommendations to a target user of the online system as a supplement to videos provided to the target user that were posted by the user's connections in the online system. The recommended videos are selected from publicly available video content and are likely to be of interest to the target user. The online system has video candidate generators that select video candidates based on a variety of selection criteria. The selected video candidates are filtered to identify inappropriate content or videos that the target user has already viewed for elimination from candidacy. The filtered video candidates are ranked based on weights of features of the video candidates. Based on the ranking, the online system selects videos above a threshold as recommendations to the target user.

Abstract: A disclosed example method to group advertisements by advertisement campaign involves determining a first color proportion of a first color and a second color proportion of a second color in a first advertisement. The example method involves comparing first and second color proportions of the first advertisement to a third color proportion and a fourth color proportion of a second advertisement. The example method also involves associating the second advertisement with a same advertisement campaign of the first advertisement when a comparison between the first color proportion and the third color proportion satisfies a first threshold and a comparison between the second color proportion and the fourth color proportion satisfies a second threshold.

Abstract: A method for identification of influencer social network marketing effectiveness includes: storing social network profiles, each including a profile identifier and social network connections; receiving an effectiveness request including transaction data for electronic commerce transactions, each including identifying information and a transaction time; receiving data associated with a promoted social network post including a posting time and a specific profile identifier; identifying, for each transaction, a corresponding social network profile based on a correspondence between the profile identifier and the transaction's identifying information; identifying a specific social network profile that includes the specific profile identifier; determining, for each transaction, if the transaction was influenced by the promoted social network post based on the social network connections in the corresponding profile and the specific social network profile and the transaction time and posting time; and transmitting a

Abstract: In one aspect, a computing apparatus is configured to represent offer rules based on requirements for the detection of predefined types of events, and actions scheduled to be performed in response to the detection of each occurrence of the events. The events are processed independently from each other and are linked via prerequisite conditions to formulate the requirements of an offer campaign. In one embodiment, the requirements for the detection of the events are specified based on predetermined types of events, including a first type for an event specified for interaction with a first user when the first user performs an action as a result of a referral from a second user, and a second type for an event specified for interaction with the second user in response to the first user performing the action.

Abstract: In one aspect, an account identifier is associated with a deal purchased by a user from a deal site. The deal has a face value applicable to a transaction with a predetermined merchant, if the transaction satisfies one or more predetermined criteria. The user pays the deal site an amount smaller than the face value. When the account identifier is used at a transaction terminal to initiate a payment transaction, a transaction handler determines whether the payment transaction satisfies the one or more predetermined criteria; and if so, the transaction handler provides the transaction terminal with an authorization response identifying the remaining balance, which is determined by deducting the face value from the payment transaction. The account identifier may be a one-time account number generated specifically for the deal purchased by the user, or an account number of the user used to purchase the deal from the deal site.

Abstract: A system and method are disclosed for analyzing return on investment (ROI) for social commerce interactions. User data associated with a target group of social media users is collected and processed to generate a first set of social commerce metrics. The user data comprises a first set of social media interaction data corresponding to a first set of social commerce interactions with the target group of social media users. The user data is further processed to generate a second set of social commerce interactions, which are then performed. The performance of the second set of social commerce interactions generates a second set of social commerce interaction data, which in turn is processed to generate a second set of social commerce metrics. The first and second sets of social commerce metrics are then processed to generate social commerce ROI metrics.

Abstract: Embodiments of the present disclosure disclose an interactive method, a client device, a mobile terminal and a server, which relate to an Internet technology field and provide a new way for interacting with a user. The interactive method provided by the present disclosure includes: sending a first request of obtaining first activity information to a server, such that the server obtains the first activity information in local according to the first request of obtaining first activity information, the first activity information comprising an activity entrance icon; receiving the first activity information returned by the server; displaying the activity entrance icon on a user interface of the client device according to the first activity information; receiving an activity participating instruction issued by a user through operating the activity entrance icon; popping up an activity participating result according to the activity participating instruction.

Abstract: Methods and systems for searching and displaying promotional offers on a display screen of a mobile device based on current user location have been disclosed. An example method comprises identifying a location of the mobile device, retrieving from a remote server one or more promotional offers provided by merchants located in the nearby area within a predetermined distance from the identified location, associating the location of the mobile device and locations of the one or more merchants providing the one or more promotional offers with a virtual map, generating one or more map elements associated with locations of the mobile device and the one or more merchants, and displaying the virtual map and the one or more map elements.

Abstract: A server computer receives data indicating a data feed to use to create a feed-based advertisement to represent content, which is to be advertised, of a content provider. The server computer receives the data feed that is associated with the content to be advertised and generates the feed-based advertisement using one or more data elements associated with an item in the data feed. The server computer provides the feed-based advertisement to a user device.

Abstract: In one aspect, a computing apparatus is configured to allow merchants to initiate offers in an offer campaign based on a spending pattern specified by the merchant, such as the lack of transactions in a predetermined period of time of the day, in a recent time period, and/or in a particular merchant category. The offer campaign can be adjusted between offer delivery/announcement and fulfillment for a limited time period. The benefit of a further purchase may be announced via a message scheduled to be transmitted in response to an event identifying the arrival of a particular time instance, in response to a qualification notification of a transaction satisfying the requirements of a purchase event required in the offer campaign, or in response to the detection of a required spending pattern.

Abstract: A system, configured to integrate the processing of transactions and offers applicable to the transactions, includes: a data warehouse storing an offer in association with a financial payment account; a gateway configured to receive an authorization request that is transmitted from a transaction terminal without going through an acquirer processor, the gateway coupled with the data warehouse to determine whether the offer is applicable to the authorization request and if so, apply a benefit of the offer to the authorization request; and a transaction handler coupled with the gateway to process the authorization request submitted from the gateway, provide an authorization response corresponding to the authorization request, and communicate with the acquirer processor to credit funds according to the authorization request to a merchant account associated with the transaction terminal.

Abstract: Examples described herein relate to apparatus and methods for managing rewards for a customer of a financial institution, including but not limited to, determining a transaction pattern associated with transactions made by the customer, determining a deviation from the transaction pattern, determining an event associated with the customer based on the deviation, and determining rewards that correspond to the event for the customer.

Abstract: A method, apparatus, and computer program product are disclosed to improve the process of generating promotions. The method includes identifying a promotion structure for approval, the promotion structure defining a promotion to be displayed via a promotion and marketing service and determining whether the promotion structure satisfies automatic approval requirements, the automatic approval requirements including one or more parameters relating to the promotion structure. The method further includes in an instance in which the promotion structure satisfies the automatic approval requirements, automatically approving the promotion structure for display via the promotion and marketing service, and in an instance in which the promotion structure does not satisfy the automatic approval requirements, indicating that the promotion structure cannot be automatically approved. A corresponding apparatus and computer program product are also provided.

Abstract: Embodiments of the invention are directed to systems, methods, and computer program products for providing a centralized, integrated geolocation resource transfer system that is configured to facilitate operative communication between resource entity systems and external devices located within the geographic fence. In this regard, the invention is configured to dynamically identify a plurality of users located within the geographic fence, in real-time. In addition, the invention is configured to facilitate a resource entity system to customize a user interface of a user device based on the user's location. Furthermore, the system is configured to optimize flux parameters and resource distribution in a geographic fence.