Abstract: An image display device includes a flexible display unit transformable by a force between a first state and a second state having different curved degrees; a pressing member disposed at a rear surface of the flexible display unit, to apply the force to the flexible display unit; a driving unit to push or pull the pressing member such that a curved state of the pressing member is implemented; and an adjusting unit to couple the pressing member and the driving unit to each other, and movable with respect to the driving unit, the adjusting unit to adjust the curved state of the pressing member.