Abstract: In a factory for producing rolls of pressure sensitive tape, a tab is applied to the end of such tape by a series of steps comprising: advancing a strip of tab material onto a work station; positioning a placement zone of such tape onto a temporary positioning zone of a workstation and onto the perpendicularly aligned strip of tab material so that the tape adheres to such strip of tab material; cutting off and discarding that segment of the tape forward of the edge of the tab; lifting the tape from its temporary positioning zone at the rearward portion of said workstation; advancing the combination of the strip of tab material and the tape laminated thereto so that on the workstation there is exposed the strip of material for the next tape; and cutting off the strip of tab material at the edge of the tape, so that the tabbed tape is liberated from the workstation zone. Such process can be practiced using either a hand held applicator or a bench mounted applicator.