Abstract: Targeted advertising using object identification techniques is described. In an implementation, an object is identified by a client that is placed on a surface of the client. An advertisement is located that corresponds to the identified object and is output.

Abstract: A method and apparatus are provided for preparing ad-books over a communications network. The method includes preparing an advertisement at a user terminal connected to the communications network. The method further includes processing the advertisement at a server connected to the communications network for placing the advertisement in an ad-book.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving an indication that a passenger is boarding a carrier for a first segment of a travel itinerary, determining an amount of travel reward points to associate with the first segment, and outputting, at a time substantially concurrent with the boarding of the carrier for the first segment, the amount of the travel reward points to a travel reward system so that the travel reward points are available for redemption by the passenger on a second segment of the travel itinerary.

Abstract: This invention generally relates to a method for measuring the effectiveness of an advertising method that facilitates purchases involving or assisted by a website. More particularly the method discloses how to measure the advertising effectiveness of widely distributed resealable packets of liquid that bear website addresses to prompt or facilitate direct access to websites. Data derived from the packet's manufacturing, distribution and website access is used in measuring the advertising effectiveness disclosed in this method.

Abstract: A method and system for packetized advertising carried out with machine readable and decodable information indicia, where the packetized advertisements are formed by associating any combination of a plurality of products and services with the information indicia. In response to a device capturing an image of the information indicia a universal resource locator (URL) is generated. The URL generates a webpage with a series of URL that correspond to the plurality of products and services that are associated with the captured information indicia.

Abstract: A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders.

Abstract: The invention concerns improvements to telecoms systems. In the proposed method and apparatus, an image (which may have advertising content) is displayed to a caller and a recipient prior to relaying a caller message. This supplementary image may take the place of conventional text such as CALLING. On audio/visual equipment, an audio message may take the place of a ringing tone.

Abstract: There is disclosed an integrated project management and risk management system. A risk processor has access to a project data store containing a plurality of inter-related project actions used for project management purposes, and a risk data store which contains a plurality of inter-related project activities and associated risk indicators used for related risk management purposes. The risk processor is operable to generate and write to the risk data store changes to the project activities and risk indicators reflecting changes in the project actions, to generate or receive mitigating activities identified to reduce or prevent a risk or the consequences of a risk associated with a project activity and to write corresponding project action changes to the project data store.

Abstract: Data mining for managing marketing resources is disclosed. In one embodiment, a method for managing a marketing campaign includes the following. First, the method provides a data mining engine capable of being trained with training data and capable thereof of performing inference relative to the training data and on future data. Next, the method provides a user database defining observed characteristics of each one of a set of users. The characteristics include at least one of one or more user's attributes, and one or more of the user's preferences. Finally, the data mining engine is trained with a set of training data comprising the user data base, and a predetermined characteristic pertaining to the market campaign is input to the engine, such that, in response to the input, a subset of the users in the database is obtained that have the highest correlation to the characteristic.

Abstract: A rule-based search engine is used in conjunction with an automated network-based workflow system (which in turn is interfaced with an organizational database) to efficiently determine service routing requests from users/clients. The search engine employs search techniques adapted for use with multi-dimensional tree structures that define the matrix organizational model. Workflow services are preferably represented by roles that can be used to represent workflow actors in the workflow routing rules. These roles are preferably evaluated at run-time to best match recipients depending on the organization context from which the routing request is made.

Abstract: A computer-implemented method for generating a risk assessment regarding a software implementation project includes accessing a previously specified importance value and maximum score for each of a multiple of risk factors. The importance value for each risk factor reflects experience of an implementing entity regarding the extent to which the factor may negatively impact a software implementation project if the factor is not adequately addressed, the importance value and maximum score for each factor being multiplied to define a potential weighted score for the factor. An actual score for a particular software implementation project is received for each factor based on an analysis specific to the particular project. An actual weighted score for the particular project is generated for each factor by multiplying the importance value and actual score for the factor, and a relationship between the potential weighted score and actual weighted score for each factor.

Abstract: In a process for creating media content, media submissions are requested and electronically received from end users and stored in a computer database. The submissions are searched for material to be included in the media content, and cross-checked against the other submissions for originality and timeliness. After the material is selected from one or more submissions, the content is developed and released to an audience for review. The end users whose submission material was included in the released content are rewarded. In one embodiment, third parties are permitted to access and search the submissions on an open exchange. The third parties can bid for rights in submissions on the open exchange. After receiving these bids, they are forwarded to the particular submission's end user for acceptance or rejection. Appropriate billing and payment processes are used to bill and pay the parties involved.

Abstract: A method and system for data mining is disclosed in which advertising/promotional events (e.g., the fact that a promotion was taking place when the transaction was recorded) are factored into association analysis of the data. Sales data is integrated with advertising data and a plurality of taxonomies are employed to link the merchandise data with the advertising data. This enhances the data so that the advertising status (advertised or non-advertised) can be determined and this information can be used to track the impact of advertising on product dynamics in market baskets and on sales. Further, for those articles that are advertised, detailed information about the advertising used is also available and integrated into the analysis so that, for example, the effectiveness or lack of effectiveness of a particular advertisement can be determined.

Abstract: A method and meeting scheduler are provided for automated meeting insertion and rescheduling for busy calendars. An electronic calendar meeting scheduling program stores meeting automation properties defined for each scheduled meeting. The electronic calendar meeting scheduling program stores meeting attendee automation properties defined for each attendee of each scheduled meeting. The electronic calendar meeting scheduling program utilizes the stored meeting automation properties and the stored meeting attendee automation properties to calculate a conflict score and action list for each potential time block for automated meeting insertion and rescheduling. The calculated conflict score and action list for each potential time block for rescheduling a meeting are based upon multiple factors including a move score, a leave early score, and a shorten meeting score. The action list includes an entry for each meeting altered for automated meeting insertion and rescheduling.

Abstract: The present invention provides network based reporting techniques designed to meet the needs of subscription based marketers. Clients access, edit report on, and analyze their subscriber database using the Internet, for example. In a representative embodiment, a plurality of client computers connect to the Internet using a local area network (LAN), for example. The client computers pass security protocols before gaining access to web, application and database servers. Once connected, the client computers are able to retrieve and display information using a web browser. Database contents are denormalized to provide the capability to generate reports based upon relatively large amounts of information. In addition, the data is transformed into a structure specifically to facilitate and enhance multi-channel subscription marketing activities.

Abstract: A system and method for generating a schedule for multiple employees in a complex environment. In one embodiment, the method includes generating a schedule for multiple employees with varying skill sets for a time period, wherein the plurality of employees have varying overlapping skill sets that enable them to perform various tasks, and wherein employees are shared across tasks within the time period. In one embodiment, the method includes receiving a plurality of user inputs to a scheduling program, including a number of employee designations that each refer to a unique employee, and a number of skill sets that each correspond to one of the employee designations. The method further includes receiving a user input that changes the number of employee designations by indicating at least one changed employee, and estimating an effect of the at least one changed employee on effective staffing levels for each of the various tasks.

Abstract: Based on numerical values with respect to factors influencing shares of existing products and a new product evaluated by more than one people, a structured neural network calculates predictive shares of the new product predicted by the respective persons. Comprehensive evaluations on the respective products and the new product are calculated for each person, based on the numerical values with respect to the respective factors. Correlation coefficients between the comprehensive evaluations on the respective products by the respective persons and the actual shares are calculated. The predictive shares calculated by the structural neural network are layered out in accordance with the correlation coefficients for the respective person. Average values of the predictive shares and confidence intervals are calculated for the respective layers, and based on them and the calculation result obtained by the structured neural network, a share of the new product is predicted.

Abstract: An apparatus and method for creating or presenting marketing initiatives in a sales manager system. A user inputs offer parameters for a new initiative. The offer parameters includes an initiative time period and an initiative description. After the parameters have been entered, customer selection criteria is associated with those parameters. The effectiveness of the new initiative is determined using stored statistics associated with past initiatives, after which, the new initiative is complete and is stored in a database.

Abstract: A collaborative business process for modeling inter-enterprise collaboration (e.g., peer-to-peer (P2P) or business-to-business (B2B) interaction) that involves at least two players from two different enterprises is defined. The collaborative business process has a plurality of work nodes. Each work node has a task-role identifier for identifying a particular player to execute each node. A first collaborative process manager (FCPM) associated with the first player is provided to execute a first instance of the collaborative business process. A second collaborative process manager (SCPM) associated with the second player is provided to execute a second instance of the collaborative business process.

Abstract: An SFA server stores transaction information representing the contents of each of a plurality of business transactions for providing customers with commodities and including the expected sales of the commodities in each of the transactions in a customer database. The SFA server also stores progress information representing that each of the plurality of the transactions has reached one of a plurality of stages each indicating a progress level of the transaction, in association with the transaction information. An SCM server estimates a future demand for the commodities, based on the transaction information and the progress information associated with the transaction information.