Abstract: The quality of glued nested paper towels is improved by embossing at least one of the two plies using a matched rubber embossing roll and applying adhesive to that embossed ply using a rotogravure printing roll while the ply is backed by the matched rubber embossing roll. The use of a matched rubber embossing roll reduces strength degradation of the ply during embossing and permits the use of rotogravure adhesive printing, which provides metered application of adhesive with less adhesive strike-through.