Abstract: This disclosure describes selecting the best hosting server(s) in a particular geographical location for the majority of participants in an interactive electronic activity. A request for an electronic interactive activity involving a plurality of nodes is received. At least one factor related to a plurality of potential servers is evaluated with respect to the plurality of nodes, where at least two of the plurality of potential servers are located in different geographical locations. Based at least in part on evaluating the factors, one or more of the potential servers is selected to host the electronic interactive activity, where the one or more of the potential servers selected are located in the same geographical location.