Abstract: A method for transmitting a beacon message, the method generating, with a beacon generating device at least one beacon message, wherein the at least one beacon message is defined by a beacon message format, wherein the beacon message format comprises a preamble field, an access address field, a protocol data unit (PDU) field and a cyclic redundancy check (CRC) field, wherein the PDU field comprises at least one electronic product code (EPC) encoded EPC-PDU field, and transmitting, with the beacon generating device, the at least one beacon message using a Bluetooth Low Energy (BLE) wireless communication protocol to a transmission area within a transmission range of the beacon generating device for reception by one or more beacon receiving devices located in the transmission area.