Abstract: A process for the preparation of mixed ethoxylated alcohol/ethoxy sulfate surfactants, such surfactants, and detergent formulations incorporating the same. The mixed surfactants comprise a neutralized blend incorporating, in addition to the sulfated and unsulfated ethyoxylated alcohols, from 2 to 10% by weight unethoxylated alcohols and from 6 to 50% by weight unethoxylated alcohol sulfates in the proportions defined within the region ABCDE in the accompanying drawing.