Abstract: A holder and guide for a measuring tape and a process of making and using the holder. The holder is made up of a hollow tube having a rectangular cross section. The tube has a slit or gap running the length of the tube to enable a measuring tape to be inserted. A magnet is attached to an exterior portion of the tube. The holder enables a user to insert any portion of a measuring tape inside the tube without having to insert the end of the tape measure therein. The holder facilitates in making measurements using a measuring tape, especially when a long distance is being measured and it is inconvenient to insert an end of the measuring tape through the guide to secure a middle portion of the measuring tape during measurement. The holder also has a magnet that attaches the holder to metallic objects enabling a single user to more easily make measurements using a measuring tape.