Abstract: A system selects a set of advertisement media associated with a product. A set of persistent advertisement media from the set of advertisement media is identified based on one or more tests. A Gaussian Bayesian (GB) network based on the set of advertisement media. A net persistence rate for each of the set of persistent advertisement media is determined based on the GB network. a competitor factor associated with another vendor of the product is computed based on one or more marketing parameters associated with the another vendor. A predicted sales (PS) value associated with each of the set of persistent advertisement media is determined. A persistent advertisement medium is selected in real time based on corresponding PS value. An advertisement is rendered on the selected persistent advertisement medium in real time for marketing the product.

Abstract: The present disclosure provides a method and device for in-vehicle payment. A face image of an in-vehicle user and a geographic location of the in-vehicle user are received at a point of a ride route traveled by a vehicle occupied by the in-vehicle user. An image set associated with the geographic location is received from an image database using the geographic location of the in-vehicle user. The image set includes face images of a plurality of users. The face image of the in-vehicle user is compared with face images in the image set to determine an identity of the in-vehicle user. A fare deduction account corresponding to the in-vehicle user is identified using the identity of the in-vehicle user. A fare corresponding to the ride route is deducted from the fare deduction account.

Abstract: The present disclosure provides a method and device for in-vehicle payment. A face image of an in-vehicle user and a geographic location of the in-vehicle user are received at a point of a ride route traveled by a vehicle occupied by the in-vehicle user. An image set associated with the geographic location is received from an image database using the geographic location of the in-vehicle user. The image set includes face images of a plurality of users. The face image of the in-vehicle user is compared with face images in the image set to determine an identity of the in-vehicle user. A fare deduction account corresponding to the in-vehicle user is identified using the identity of the in-vehicle user. A fare corresponding to the ride route is deducted from the fare deduction account.

Abstract: In one example, a method of retrieving media data includes, by a multimedia broadcast multicast service (MBMS) client of a client device: receiving advertisement media data of one or more advertisement groups, receiving an identifier value for one of the advertisement groups from a dynamic adaptive streaming over HTTP (DASH) client of the client device, extracting the advertisement media data of the advertisement group corresponding to the identifier value, and providing the extracted advertisement media data to the DASH client.

Abstract: Systems, methods, and apparatus, including computer program products, for configuring online properties, such as content pages of a website, through an online user interface. A system generates the online user interface and receives, over a network and through the online user interface presented by a client device, a request to insert a restricted third party file into a user's online property. The online user interface is updated to inform the user that inclusion of the third party file in the user's online property is restricted and to provide the user with options for satisfying requirements for including the third party file in the user's online property. In response to detecting a user selection of at least one of the options, the restricted third party file is received from a content repository, and is inserted into the user's online property.

Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

Abstract: To provide mobile device coupons and discounts, a mobile device couponing system is provided to generate and send coupons to mobile devices based on a probability that the mobile device is within a defined region. The value of the coupons can be inversely proportional to the probability that the mobile device is within the defined region. The probabilities can be precomputed by calculating the probability that each cell in grid in or around the defined region is in the defined region using a set of standardized location resolutions. When location information is received from the mobile device, the probability that the mobile device is within the defined region can be retrieved based on the closest cell that matches the location indicated in the location information and the standardized location resolution closest to the location resolution indicated by the mobile device.

Abstract: A user interface system, including a user device. The user device includes a processor, a display that interacts with the processor to display a user interface including a site content and a first interactive object. The processor is operative to expand the first interactive object and transform the first interactive object to a content object displayed on the display, when a user touches and holds the first interactive object for a predetermined period of time. The processor is also operative to terminate, contract, and transform the content object for the display to display a second interactive object, the second interactive object having a secondary content trigger, upon the user releasing the holding of the first interactive object after the predetermined period of time.

Abstract: The present disclosure provides a method and device for in-vehicle payment. A face image of an in-vehicle user and a geographic location of the in-vehicle user are received at a point of a ride route traveled by a vehicle occupied by the in-vehicle user. An image set associated with the geographic location is received from an image database using the geographic location of the in-vehicle user. The image set includes face images of a plurality of users. The face image of the in-vehicle user is compared with face images in the image set to determine an identity of the in-vehicle user. A fare deduction account corresponding to the in-vehicle user is identified using the identity of the in-vehicle user. A fare corresponding to the ride route is deducted from the fare deduction account.

Abstract: A system and/or method may be provided to notify a user of incentives offered by various funding sources based on the user's location. In particular, incentives offered by various funding sources at various merchant locations are determined. The user's location and movements are monitored. When the user approaches or is near a merchant location where a funding source offers incentives, a notification maybe generated and presented to the user to notify or remind the user of the incentives offered at the merchant location. The notification may include description of the incentives and directions on how to obtain the incentives.

Abstract: Embodiments of the disclosure are directed to methods and systems for selecting targets for an advertisement campaign. A method may comprise adjusting one or more slider axes that control selection methods, wherein the selection methods may comprise using target demographic data, target behavioral data, filtering criteria, and/or ranking criteria. Then, an analysis application may complete analysis using the input adjustments to determine a selection of potential targets. The analysis application may be operable to complete multiple methods of analysis (or selection), wherein the user may have input and/or control over the use of the methods.

Abstract: Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system.

Abstract: Computer-based systems and methods for creating and distributing food and/or drink promotions to consumers based on bids from suppliers of food and/or drink products and based on data about the targeted consumers.

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

Abstract: Methods and systems of paying for content, such as, for example, audio and/or video content, are presented. In an example method, a task to be executed using at least one device resource associated with a user device is provided. Also, the task is to be executed during streaming of a content item. The streaming of the content item to the user device is caused to terminate in response to a determination that the execution of the task using the at least one device resource has been terminated.

Abstract: A cross-channel advertising campaign system is provided. The system comprises a memory, a processor, and an application. The application is stored in the memory, executable by the processor, and configured such that the cross-channel advertising campaign system receives advertising content designed for display in a first advertising channel, and further configured such that the advertising content is converted into a design for display in a second advertising channel. The conversion includes associating an address in the first advertising channel and an address in the second advertising channel with a single user.

Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Abstract: Systems and methods are provided to measure the effectiveness of viewing resources, such as web-based advertisements or web pages, on electronic devices in causing transaction activity to subsequently occur at a physical location associated with the resources. A first set of data records is provided that includes a uniform resource identifier (URI) of a resource that was viewed by an electronic device, one or more physical locations, each physical location representing a physical location of the merchant associated with the URI, a date/time that the resource was viewed by the electronic device, and payment instrument indicia regarding a payment instrument which has been used for completion of a previous web-based transaction by an electronic device having the same UDID that viewed the URI of the resource.