Abstract: A method and apparatus are disclosed for printing and applying labels to packages which can vary in height over a large range, for example from a minimum height of 0.5 inches to and including a maximum height of 5.5 inches. A label applier is pivotally mounted and gravity biased toward a lowermost position adjacent a package conveyor with the label applier being upwardly pivoted by packages passing thereunder to accommodate the wide range of package heights. Packages are sensed on the conveyor as they move toward the label applier which prints and holds labels with the adhesive coated sides of the labels unexposed until the expiration of periods of time based upon package sensing. By timing label application to occur upon the expiration of such time periods, the labels are applied to preferred areas of the upper surfaces of the packages adjacent either the leading side edges or the trailing side edges of the packages as defined by direction of package conveyance.