Abstract: In a process and an apparatus for loading a disposable camera with a photographic film, a film unwinding and film insertion device (8) is provided for unwinding a predetermined film length from a film cartridge (203) of a film unit (2; 2′ etc.) to form a film supply roll (202) and for inserting the film cartridge and the film supply roll in a film supply chamber (102) or film cartridge chamber (104) of a camera fabrication unit (KU; KU′ etc.