Abstract: A method and apparatus for opening a communications port for communication over a wireless communication network. Specifically, one embodiment of the present invention discloses a method for opening a virtual communications (VCOM) port that is configured with a particular profile over a Bluetooth network. After an attempt to open the VCOM port is received from a first application at a first electronic device, the process is suspended until a communication path is established over the Bluetooth communication network between the first electronic device and a remote electronic device within a Bluetooth network. The remote electronic device may be selected by a user from a list of available devices. In another embodiment, a user may pre-configure the VCOM port for a specific functional profile and pre-configure a remote electronic device to the VCOM port.

Abstract: A method of displaying an advertisement on a display of a mobile communication terminal is provided. According to the method of displaying the advertisement, advertisement data is received through a wireless Internet network. The received advertisement data is compared with advertisement data stored in a storage device of a mobile communication terminal, to thus update the received advertisement data. It is determined whether the mobile communication terminal is activated and advertisement data to be displayed on a display of the mobile communication terminal is selected from the storage device according to the determination result. The selected advertisement data is displayed on the display of the mobile communication terminal.

Abstract: An inventive method and apparatus includes a network of servers for providing information on a push basis to a user or consumer that desires to receive event driven information according to specified conditions. The types of push information include event driven information services as well as very targeted advertisements. An information server receives location information that identifies the specific location or Picocell within which the consumer mobile terminal has traveled. Then, a consumer profile is transmitted to vendors proximate to the mobile terminal location as a part of determining whether to transmit information or advertisements to the consumer. If the consumer profile specifies solicited advertisements only, advertisements may only be sent if they include products or services as identified in the consumer profile information.