Abstract: Various embodiments of an apparatus, method(s), system(s) and a computer program product(s) described herein are directed to a Offer Engine. The Offer Engine extracts one or more features from data associated with a first user requesting access to a portion of content of a content corpus. The Offer Engine feeds at least one of the features of the first user into a decision tree. The decision tree has multiple levels, wherein at least one level comprises a plurality of leaves and each respective leaf implements at least one machine learning model. The Offer Engine determines whether to provide the first user with a subscription fee offer first option or a non-subscription fee offer second option based at least in part on output of the decision tree.

Abstract: Techniques for identifying content displayed by a content presentation system associated with a physical environment, detecting a gesture of a user located within the physical environment, and storing information associated with the gesture in relation to the displayed content are disclosed.

Abstract: Methods and apparatuses are described for automated optimization and personalization of customer-specific communication channels using feature classification. A server captures historical interaction data comprising a channel type, a user identifier, an interaction date, and a user response value. The server generates a channel feature vector for each combination of channel type, user identifier, and interaction date. The server identifies features from the channel feature vectors for each different channel type and aggregates the features into a common feature vector. The server executes a trained classification model on the common feature vectors to select user identifiers for each different channel type that have an engagement probability value at or above a corresponding threshold.

Abstract: Many conventional advertisements designed for display as part of a web page executed by a web browser are not suitable for display in an online video player that, though included in a web page, is executed by a multimedia platform. Such conventional advertisements are referred to herein as web page advertisements. A system display a web page advertisement in the frame of such an online video player by determining characteristics of the video player in the context of the multimedia platform and converting those characteristics into a context compatible with the web browser. The system can also include a virtual web browser that executes either on the multimedia platform on a server device that is communicatively coupled to the multimedia platform. The system can also include an ad tag translator that executes either on the multimedia platform on a server device that is communicatively coupled to the multimedia platform.

Abstract: Systems and methods that enable product (or service) purchasers, or other such entities, to share promotional materials via social networks and/or other means of communication and may further enable the purchasers to receive rewards, such as rebates, in response to interactions with the promotional materials by others (e.g., friends of the purchaser). In various embodiments, the promotional materials shared by the purchaser relates to the product purchased, which may lend greater credibility and/or interest in the promotional material being shared.

Abstract: Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.

Abstract: Systems, methods, and computer-readable storage media for scanning a mobile computing device for applications produced by partnered entities and providing benefits when those applications are found. An exemplary system does this by accessing a list of applications and associating each application with a respective entity which has a rewards program linked to a specific entity. The system issues a request for application information of the applications which are installed on the mobile computing device, identifies applications that match the list of applications in the data record, and generates at least one notification based on the identified applications and the rewards program. The system then displays the at least one notification.

Abstract: Techniques for managing a multi-marketplace content presentation are described herein. For example, a computer system indicates, via a graphical user interface at a device associated with an account identifier, multiple web sites that offer an item for which content is to be presented. The computer system receives input indicating a selection of a set of web sites of the multiple web sites. The computer system receives a first control and a first target associated with presenting the content in the set of web sites and generates a second control and a second target. The computer system indicates the item and a first metric associated with presenting the content in the web sites based on the first control and the first target. The computer system indicates the selected web site and a second metric associated with presenting the content in the selected web site.

Abstract: Systems and methods for delivering application media content to multiple social media systems (SMSs) for display to SMS members. The method includes the steps of providing initial application media content to respective SMSs. Once a respective SMS member interacts with the initial content, a social relationship management system (SRMS) receives indication from an SMS of such interaction, and retrieves a unique application media file relating to application media content. The unique application media file is then applied to an application media container file that overcomes certain formatting protocols and requirements of the SMS and enables transmission and delivery of the application media content to the SMS. The application media content is then delivered to the SMS member on the SMS through the application media container file.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content presentation. In one aspect, a method includes receiving a request for a content item to be presented to a user; for a collection of content items, identifying one or more candidate content items including using image keywords derived from images associated with the user to identify the one or more candidate content items; selecting a content item responsive to the content request from the candidate content items; and sending the selected content item for presentation to the user.

Abstract: Users can conduct financial transactions in a secure manner without the need to use any traditional financial instrument, such as credit card, debit card, ATM card, gift card, stored value card, prepaid card, cash, check, coupon, token, ticket, voucher, certificate, note, security, etc. In addition, users' identities are kept confidential in the transactions without violating the Anti-Money Laundering and Anti-Terrorist Financing requirements.

Abstract: Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications are disclosed.

Abstract: A server and a method for real-time targeting of advertisements across multiple platforms is provided. The server receives first information that indicates a presence of a first person in a first vehicle at a first time period. The server determines content metadata associated with media content rendered via an infotainment device of the first vehicle. The server transmits first advertisement content to the infotainment device. The server receives second information that indicates an absence of the first person from the first vehicle at a second time period. The server further determines a first application used by the first person on an electronic device within a time threshold from the second time period. The server further transmits second advertisement content, to be rendered on the determined first application, to the first electronic device. The second advertisement content may be associated with the first advertisement content.

Abstract: Described are systems and methods for determining a diversity function in connection with potential advertisements in determining one or more advertisements to present to a user. This can facilitate presenting diverse advertisements to users. The diversity function can yield a diversity penalty for each potential advertisement to be able to determine a rank order of the potential advertisements. The diversity function can include a repetition score and a multiplier for each potential advertisement.

Abstract: Various embodiments of an apparatus, method(s), system(s) and a computer program product(s) described herein are directed to a Offer Engine. The Offer Engine extracts one or more features from data associated with a first user requesting access to a portion of content of a content corpus. The Offer Engine feeds at least one of the features of the first user into a decision tree. The decision tree has multiple levels, wherein at least one level comprises a plurality of leaves and each respective leaf implements at least one machine learning model. The Offer Engine determines whether to provide the first user with a subscription fee offer first option or a non-subscription fee offer second option based at least in part on output of the decision tree.

Abstract: A system for targeting advertising comprises a processor configured to compute a similarity score between a plurality of customers in a seed set and each of a pool of in-store purchasers having no history of online purchases from the online store of an entity. Each user in the seed set has a history of online purchases from the online store of the entity and a history of in-store purchases from stores of the entity. The processor is configured for selecting a subset of the pool of in-store purchasers having similarity scores above a predetermined threshold. The processor is configured for initiating rendering of advertisements for the online store to the subset of the pool of in-store purchasers.

Abstract: Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.

Abstract: Systems, apparatus, and methods for effectively allowing consumers to request promotions from a merchant are discussed herein. Some embodiments may provide for a networked device, apparatus, or server configured to: in response to determining that a merchant device is not associated with at least one available promotion, determine, via a processor, a promotion request threshold value indicating a required number of promotion requests for generating a promotion associated with the merchant device; receive a plurality of promotion requests from a plurality of consumer devices via the network; calculate, via the processor, a promotion request count associated with the plurality of promotion requests; and in response to determining that the promotion request count satisfies the promotion request threshold value, generate a promotion offer request indicating a request to generate the promotion.

Abstract: A method and system for analyzing real world information of users to derive physical (real world) user attributes used for selecting online content for presentation by client devices correlated with the users, comprising, detecting a presence of one or more users in a physical registration location by analyzing sensory data captured by one or more sensors deployed to monitor the physical registration location, correlating between the user(s) and an identifier of client device(s) associated with the user(s), identifying one or more user attributes of the user(s) by analyzing the sensory data and transmitting the user attribute(s) coupled with the identifier to one or more remote servers adapted to use the user attribute(s) for selecting one or more online content items served to the client device(s) via a network for presentation to the user(s). The sensor(s) is physically and communicatively disconnected from the client device(s).

Abstract: A graphical user interface (GUI) has dynamically changing user-selectable graphical tiles that automatically reorder in closest-to-farthest order based on a real-time location of an electronic computing device having a location tracking device. Physical entities near the device are displayed on the GUI. As the location of the device changes, the list dynamically changes in real time by reordering display of the tiles on the GUI so that a closest of the physical entities is displayed topmost. A points balance associated with a user of the electronic computing device is displayed. A window is displayed in response to triggering events. The user can select one of the tiles, or the device can come within a minimum threshold distance. In response to a selection or user input, an exchange value is received from an external computer server corresponding to a number of points. An electronic transaction is facilitated using the exchanged points.