Abstract: Methods and systems for blockchain and smart contract-supported decentralized computation are provided. A computation task from a task initiator node is registered on a blockchain by invoking a smart contract, and assigned to an edge computing node within a decentralized computing network, with task details sent by the task initiator node to the edge computing node through a secure peer-to-peer connection. The task initiator node and the edge computing node may select each other using peer discovery methods based on reputation scores. The edge computing node determines a solution to the computation task. The solution may be verified on-chain by the smart contract, or off-chain by the task initiator node, and a token reward may be given to the edge computing node by the smart contract upon solution verification. The edge computing node is incentivized to determine the solution by the reward provided by the smart contract.

Abstract: An embodiment for personalizing target content in an outdoor digital display is provided. The embodiment may include receiving an opt-in from a user and digital out-of-home (DOOH) content from one or more IoT-enabled digital displays within a pre-defined range of the user. The embodiment may also include causing a mobile device of the user to connect to the one or more IoT-enabled digital displays within the pre-defined range. The embodiment may further include identifying one or more target interest parameters associated with the user. The embodiment may also include in response to determining the DOOH content from at least one IoT-enabled digital display of the one or more IoT-enabled digital displays is relevant to the user, displaying the DOOH content from the at least one IoT-enabled digital display that is relevant to the user on the connected mobile device of the user.

Abstract: Embodiments of a system and method for associating a user with a physical transaction, are generally described herein. A method may include accessing a webpage based on a machine-readable indication printed on a receipt received as a result of a transaction, the webpage including a coupon, associating the coupon and the transaction with a user identification included in a browser attribute of the webpage, receiving, on the webpage, a user selection of a destination for the coupon, and sending the coupon to the destination.

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

Abstract: System of authenticating and clearing coupons including a central platform accessible by retailer computer system(s) and manufacturer computer system(s), where the central platform contains coupon authentication table(s) updated by the manufacturer computer system(s) and accessible by the retailer computer system(s), and the central platform contains coupon transaction ledger(s) updated by the retailer computer system(s) and accessible by the manufacturer computer system(s); and a blockchain transactions ledger including blockchain nodes memorializing modifications made to the coupon authentication table(s) and the coupon transaction ledger(s) in the central platform.

Abstract: Methods and systems for blockchain and smart contract-supported decentralized computation are provided. A computation task from a task initiator node is registered on a blockchain by invoking a smart contract, and assigned to an edge computing node within a decentralized computing network, with task details sent by the task initiator node to the edge computing node through a secure peer-to-peer connection. The task initiator node and the edge computing node may select each other using peer discovery methods based on reputation scores. The edge computing node determines a solution to the computation task. The solution may be verified off-chain by the task initiator node, and a token reward may be given to the edge computing node by the smart contract upon solution verification.

Abstract: Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables the control of the campaign-level rate and ensures that the campaign-level rate meets or exceeds the rate threshold. To control these rates, the number of total impressions, as well as the number of associated events, is temporally sampled across the campaign segments. Based on the number of impressions and events, the campaign-level event rate is estimated and employed as the feedback signal. Updating the bid allocations may be based on the Beta Distribution.

Abstract: A payment system is provided comprising a transponder, an associated account with account settings, and transponder reading equipment/systems for electronic toll collection and electronic entry into contests, sweepstakes, games, and/or lotteries. Methods are provided to facilitate use of a transponder, an account, and related transponder reading equipment to simultaneously pay a toll and facilitate purchase of a lottery ticket. An account may be debited for a toll and a contest, game, or lottery entry, and credited if one is won. The payment method and system may be used to purchase goods, such as gasoline, and to simultaneously electronically enter contests, sweepstakes, games, and/or lotteries. The purchase of goods/services with a vehicle-mounted transponder may also employ use of rounding amounts to facilitate the electronic purchase of game or lottery tickets or entry to other contests, games, or sweepstakes, wherein the rounding amounts may aggregate to comprise an award that may be won.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for testing and applying codes to electronic shopping carts. For instance, the method may include monitoring a shopping cart associated with an e-commerce website and with a user; in response to detecting a change to the shopping cart, testing codes with respect to a present content of the shopping cart to determine valid codes; selecting at least one of the valid codes; determining a status of the session; and performing an action based on the status and the at least one selected code. The testing the codes with respect to the present content of the shopping cart may include: cloning the shopping cart to form a cloned shopping cart in a shadow session; and/or obtaining the codes; and testing the codes on the cloned shopping cart in the shadow session to determine the valid codes.

Abstract: The present disclosure relates to systems and methods for automatic attribution modeling and measurement. In aspects, a system may receive identification information associated with profiles and electronic devices that were exposed to a certain piece of targeted content. The demographic and device data associated with the individuals who were exposed to the targeted content are used to create a control group of individuals who were not exposed to that targeted content. The real-world visit rates of the exposed group and the control group to one or more locations may be monitored over a period of time (or campaign) and evaluated to assess the effectiveness of the targeted content.

Abstract: Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.

Abstract: Methods and systems for blockchain and smart contract-supported decentralized computation are provided. A computation task from a task initiator node is registered on a blockchain, and assigned to an edge computing node within a decentralized computing network, with task details sent by the task initiator to the edge computing node through a secure peer-to-peer connection. The edge computing node determines a solution to the computation task. The solution may be verified on-chain by a smart contract, and a token reward from the task initiator may be given to the edge computing node by the smart contract correspondingly. The solution may alternatively be verified off-chain by the task initiator node, and a token reward may be given to the edge computing node by the smart contract upon solution verification.

Abstract: A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

Abstract: An electronic record related to a first transaction of a user can be received at a point-of-sale device. A user interface with real-time transaction data can be generated and displayed on the user device. An eligibility of the first transaction for a reward program can be determined. A portion of the reward program based on said determined eligibility can be selected and the electronic record of the first transaction can be updated by modifying the real-time transaction data currently displayed within the UI.

Abstract: A method of providing a personalized advertisement campaign includes receiving from a financial institution anonymized customer data associated with a plurality of customers of the financial institution, creating key lifestyle indicators, which describe customer attributes, from the anonymized customer data, delivering online a pre-advertisement to at least one selected customer of the plurality of customers, receiving a prospective unique customer identification code from the financial institution when at least one prospective customer accepts the pre-advertisement, matching the prospective unique customer identification code to at least one prospective customer of the plurality of customers, and delivering a financial application associated with the pre-advertisement to the at least one prospective customer with the matched prospective unique customer identification code.

Abstract: A method of providing a personalized advertisement campaign purpose includes: receiving from a financial institution anonymized customer data associated with a plurality of customers of the financial institution and a prospective unique customer identification code associated with the plurality of customers of the financial institution; creating key lifestyle indicators, which describe customer attributes, from the anonymized customer data; receiving from the financial institution an authenticated unique customer identification code that is matched to authenticated data from at least one prospective customer of the plurality of customers of the financial institution; matching the prospective unique customer identification code to the authenticated unique customer identification code; matching the authenticated unique customer identification code to at least one key lifestyle indicators of the plurality of customers; and delivering a financial application form associated with the matched key lifestyle indicato

Abstract: Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables the control of the campaign-level rate and ensures that the campaign-level rate meets or exceeds the rate threshold. To control these rates, the number of total impressions, as well as the number of associated events, is temporally sampled across the campaign segments. Based on the number of impressions and events, the campaign-level event rate is estimated and employed as the feedback signal. Updating the bid allocations may be based on the Beta Distribution.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for automatically testing and applying codes to electronic shopping carts. For instance, the method may include: monitoring a browsing session of a user on an e-commerce website; determining whether a trigger condition is present based on the monitoring; when the determining determines the trigger condition is present, automatically performing a code test process for a first set of codes to obtain a first test result, the first set of codes being one or more codes among a plurality of codes for the e-commerce website; and upon completion of the code test process for the first set of codes, displaying a first menu, the first menu including information corresponding to the first test result.