Abstract: A golf club head having a striking plate with concentric elliptical regions of varying thickness ranges is disclosed herein. A central elliptical region has a base thickness range that is thicker than the thickness range of any of the other elliptical regions. The thickness of the elliptical regions decreases outward from the center. The striking plate may be used on a wood-type golf club head or an iron-type golf club head. The striking plate is preferably composed of steel or titanium. The elliptical regions correspond to golf ball impact probability points on the striking plate.