Abstract: A system to evaluate engagement score of at least one of a social media post is disclosed. The system includes a processing subsystem including a registration module to register users in an integrated database by creating user profile. The registration module is to link social media platforms associated with the users with the user profile. The processing subsystem includes a bio page module to fetch parameters corresponding to the social media post from the social media platforms. The bio page module is to generate hash value corresponding to the parameters to append the parameters in a blockchain network. The processing subsystem includes a scoring module to normalize the number of likes, the number of shares and the number of comments to obtain respective normalized values. The scoring module is to add the respective normalized values upon multiplying the respective normalized values to obtain the engagement score.

Abstract: The subject personalized consumer advertising/ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their “ideal” consumer profile and have their advertisement/promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spending across a broad base of spending categories.

Abstract: A decentralized and trust-minimizing computer architecture for computing rewards for users of an advertising system includes cryptographic black box accumulators (BBA), which is a cryptographic counter that only the issuer can update. An attention application requests initialization of a BBA from a guardian and subsequently requests updates to the BBA to track interactions between a user of the attention application and ads on the attention application. The guardian signs updates to the BBA to reach agreement on the state of ad interactions. The attention application may randomize the BBA and submit requests via an anonymous channel such that no participant can link two encounters with the BBA to each other or link the BBA to a specific attention application, thus improving user privacy. Reward redemption requests can be made based on a known policy and committed to a public blockchain for verification by observers that the protocol is operating correctly.

Abstract: An information processing device includes a database, an acquisition unit, a specification unit, a movement plan unit, and a transmission unit. The database stores providers providing a user with experiences and provision places where the providers allow providing the experiences while associating one another. The acquisition unit is configured to acquire experience desire data relating to an experience that the user desires. The specification unit is configured to specify, based on the data stored in the database and the experience desire data, an experience provider being a provider capable of providing the experience that the user desires and the provision place. The movement plan unit is configured to specify the provision place specified by the specification unit as a destination of the user, and generate a movement plan for the user to move to the destination.

Abstract: A device may receive target user category data identifying a target user, daily user data associated with the target user, real-time user data associated with the target user, and content data. The device may convert the target user category data, the daily user data, the real-time user data, and the content data into embedded target user category data, embedded daily user data, embedded real-time user data, and embedded content data. The device may process the embedded target user category data, the embedded daily user data, and the embedded real-time user data, with a neural network model, to determine a real-time user state and may determine a real-time user memory score. The device may process the embedded content data, the real-time user state, and the real-time user memory score, with the neural network model, to determine a memorability score and may perform one or more actions based on the memorability score.

Abstract: A system and method for delivering promotional rewards to a customer mobile device comprising a promotional reward wheel, a media server, and messaging application operating on the customer's mobile device. A customer interacts with the promotional reward wheel and the system captures that interaction and responsive to the promotional reward that was won by the interaction, generates a message on the customer's mobile device with a means to claim the reward by sending the generated message to the appropriate message endpoint.

Abstract: Example methods, apparatus and articles of manufacture are disclosed herein to generate information about portable device advertising. An example apparatus includes memory and at least one processor to execute machine readable instructions to, in response to one or more commands from a simulation processor external to the at least one processor, access data via the Internet based on a usage profile, the usage profile representative of portable device usage by persons having similar usage characteristics, sample portions of the data to distinguish an advertisement from non-advertising content, determine an attribute of the advertisement; and transmit the attribute to the simulation processor.

Abstract: Systems and methods to track display of a digital content item and distribute rewards based on the display are disclosed. Exemplary implementations may receive a display request identifying the digital content item, effectuate display of the digital content item on a wearable device, receive display information associated with the display of the digital content item on the wearable device, determine and distribute rewards to the user in accordance with the display information, and/or perform other operations.

Abstract: Embodiments of the disclosed technologies are capable of providing engagement feedback for an online system while maintaining user privacy. Embodiments determine one or more user groups. A user group includes users, and a size of the user group is selected to protect user privacy. A user action is received from a user in a first group. The user action includes an interaction with a piece of content. A group action count is updated for the first group based on the user action. The group action count indicates a number of interactions with the piece of content by any of the users in the first group. An estimated number of unique engagements is calculated based on the group action count and the size of the first group. The estimated number of unique engagements is provided to the online system as the engagement feedback for the piece of content.

Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach from marginals. An example apparatus includes memory including computer readable instructions; and a processor to execute the instructions to: iteratively converge on an output estimate of a pseudo universe estimate of a recorded audience of first media based on (A) a recorded reach for the recorded audience of the first media and (B) first marginal ratings for the recorded audience of the first media; determine a panel representation value based on the pseudo universe estimate of the recorded audience of the first media; and iteratively converge on an output estimate of a final reach of second media for a population audience based on the panel representation value and second marginal ratings for the population audience of the second media.

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Abstract: Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.

Abstract: A system and method for enhancing searching capabilities is disclosed. The system and method can receive an image and metadata associated with the image. An intensity map of a grayscale vector may be generated corresponding to the image. An HTML code snippet may be placed at a coordinate location within the image and a browsing activity associated with the image may be detected. The HTML code snippet may be activated in response to detecting the browsing activity at a coordinate location. An interactive page may be rendered on a user interface, the interactive page including the image and the metadata associated with the image. The code snippet output may be correlated with the metadata to generate image browsing track data. A user browsing profile may be generated including the image browsing track data.

Abstract: An advertisement multi-screen collaboration method and a device are provided, and relate to the field of electronic devices, to resolve a problem that a public-oriented device and a terminal of a user cannot implement cross-device multi-screen collaboration. When playing a first advertisement, an advertising device broadcasts a wireless signal that includes an identifier of the first advertisement and bearing information used to indicate a position and an orientation of the advertising device. A first terminal receives the wireless signal, and when determining that the first advertisement played by the advertising device is effectively exposed to a user of the first terminal, sends an effective exposure event to a server. The effective exposure event includes a unified identity corresponding to the user of the first terminal and the identifier of the first advertisement, so that the server updates a historical preference of the user corresponding to the unified identity.

Abstract: An electronic device is disclosed. According to an embodiment of this disclosure, an electronic device may include a communication circuit receiving data from at least one external device or to transmit data to the at least one external device, a driving unit, a camera, a memory, a display, and a processor. The memory may store instructions that, when executed, cause the processor to obtain an image of an object through the camera, identify a type of the object, based on the image of the object, obtain customer data including movement information of the object and a head direction of the object through the camera based on the type of the object, determine a movement of the electronic device based on the customer data, and control the driving unit to move the electronic device depending on the determined movement of the electronic device.

Abstract: A computer system and method for offering coupons to a user is provided herein. The computer system includes a coupon offering server. The coupon offering server includes a shopping container image processor configured to detect a pre-purchase item in shopping container image data. The shopping container image processor includes an object detector module and a barcode detector module. The object detector module is configured to generate first detected item data, wherein the first detected item data includes an item detected in the shopping container image data using an object detection technique. The barcode detector module is configured to generate second detected item data, wherein the second detected item data includes an item detected in the shopping container image using a barcode detection technique. The computer system also includes a coupon matcher engine.

Abstract: A method includes receiving, via a wireless communication interface of a provisioning device, wireless advertisements from lighting system elements. The method further includes determining, via the provisioning device, signal strengths to the lighting system elements based on the wireless advertisements or reported signal levels between the lighting system elements. The method further includes forming a lighting control group by the following steps. First, iteratively transmitting, via the provisioning device, a flashing command to each lighting system element to cause a light source on a lighting system element to flash in order of the determined signal strengths from highest to lowest. Second, determining whether the lighting system element with the light source flashing is being added to the lighting control group. Third, assigning, via the provisioning device, some or all of the lighting system elements to the lighting control group based on the determination.

Abstract: A method includes receiving a plurality of videos, each of the videos include audio content and video content served by a content sharing platform via a network; determining whether a video in the plurality of videos is suitable for an audio-only mode based on whether an amount of movement in the video is below a certain threshold; and responsive to the determining that the video is suitable for the audio-only mode, causing the video to play on a client device in the audio-only mode.

Abstract: A system, method, device, and data platform for generating a tax return utilizing a data platform. Client data is aggregated for a client from available source to generate a client profile. A relevant tax return strategy is determined based on the client data. A template tax return is automatically created based on the relevant tax return strategy. The template tax return is populated with the client data to generate the tax return for the client.

Abstract: Systems, methods, and computer readable media may facilitate buy-now-pay-later (BNPL) transactions at brick-and-mortar locations of merchants that otherwise lack an ability to interface with financial institutions (FIs) that finance BNPL transactions. Likewise, the system may be used to conduct BNPL transactions for merchants that lack an electronic commerce presence. For example, a payment network used to process payment cards such as credit cards may be leveraged to communicate with user devices, merchant point of sale (POS) terminals, and BNPL servers operated by FIs to mediate BNPL transactions. In particular, the payment network may receive, from merchants, a list of items that are eligible for BNPL transactions and installment offers from FIs to pay for BNPL transactions. The payment network may match eligible items with installment offers, select the best installment offers for the buyer, and mediate exchanges between the parties to settle payments for the BNPL transaction.