Abstract: Techniques for ascribing social attributes to content items and for selecting content to display in a content feed are described. According to various embodiments, accessing one or more content items accessible via a network are accessed, each of the content items having received one or more social activity signals. Thereafter, members of an online social network service that submitted the social activity signals may be identified. Member profile data identifying member profile attributes of the members cemented the social activity signals may then be accessed. Thereafter, social attribute information may be generated and associated with each of the content items, the social attribute information identifying the member profile attributes of the members that submitted the social activity signals associated with each of the content items.

Abstract: A content search system for determining whether an input string matches one or more rules includes a parser, a rules database, and a search engine. The parser, which has an input to receive the input string, is to extract one or more selected portions of the input string to form a filtered input string, and is to generate a rule select signal in response to the selected portions of the input string. The rules database stores a plurality of sets of rules. The search engine is to compare the filtered input string with a selected set of rules selected in response to the rule select signal.