Abstract: Systems and methods are disclosed for providing an account holder with an incentive-consent matrix at a point-of-sale device of a merchant. The account holder can provide consent to store transaction related data and obtain an incentive in exchange. The incentive out be a coupon or other offering associated with the merchant. Varying levels of consent can be offered, with each level associated with an incentive having a different relative value. The transaction data can subsequently be provided to a recipient in accordance with the consent received from the account holder.

Abstract: A processing system uses a set of rules that identify a set of keywords and stores a set of creative images associated with the keywords. The processing system identifies metrics for the social media that includes the keywords and displays the creative images associated with the keywords with the largest social media metrics. The set of rules may include promotions to display with the creative content and filters that determine what social media to use to generate the metrics. No manual curation of content is necessary. The processing system saves time and effort as well as taps into real time consumer trends.

Abstract: A system and method are disclosed for providing engaging, user-interactive advertising content, including rewarding users for engagement, based on a scheme for permissively reformatting archival copies of sporting events via, for example, splicing and resequencing sections of the archival copies, and re-presenting the content as a unique reconstituted sporting event, in an engaging manner that attracts mass audiences to engage the content with regard to the reconstituted event, and to further engage with the related advertising in a user-interactive manner.

Abstract: Systems and methods for displaying corresponding content for vehicle services using a distributed set of electronic devices are provided. For example, a computer-implemented method includes obtaining data associated with a vehicle service instance. The vehicle service instance is associated with a request for a vehicle service for a user. The method includes determining, based on the data associated with the vehicle service instance, a first advertisement content item for a display device positioned on an exterior of a vehicle assigned to the vehicle service instance and a second advertisement content item for a user device associated with the vehicle service instance. The method includes communicating data that initiates the display of the first advertisement content item for the display device positioned on the exterior of the vehicle and data that initiates the display of the second advertisement content item for the user device.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

Abstract: The disclosure relates to securing and enabling user control of profiling data, blockchain-driven matching of users and advertiser-identified anonymous profiling data records of interest, and smart contracts encoded by blockchain for executing transactions. The system may include an anonymized database of profiling data, which is unlinked to any user. The system may implement a private blockchain to store user-defined settings that provide user control over whether and how the profiling data may be used. If a grant to use the data is received, a link is stored that allows the system to identify a user associated with the anonymous profiling data records. If the grant is revoked, the link may be removed. The system may also implement public blockchain technology to record a public information relating to grants, online marketing transactions, making them verifiable, immutable, and transparent for various stakeholders including advertisers, publishers, and users.

Abstract: Systems and methods for managing display fixtures, especially display fixtures for use in marketing and promotions. Multiple software modules allow a user to design/configure a tangible display fixture by selecting components used to assemble and populate the display fixture. Once designed, the various components of the display fixture can be tagged with suitable metadata to allow for easy generation of lists of components associated with that specifically designed or configured display fixture.

Abstract: Multiple on-line coupons are automatically tested on items of interest to a customer, without requiring the customer to perform any action or to look for such coupons in various sources. Such testing can be automatically initiated and performed on items within the customer's shopping cart. Alternatively or additionally, testing can be automatically initiated and performed while the customer is browsing a page for an item on an e-commerce website, before the customer has even placed items in his or her shopping cart. The best coupon or coupons are then presented to the customer, or automatically applied to provide the customer with the appropriate discounts.

Abstract: Some embodiments described herein relate to a computer-implemented method that includes accessing behavioral data, such as web visitation data, of multiple users. A sparse behavioral vector can be defined for each user based on the behavioral data. Each element of each sparse behavioral vector can represent a different potential detectable behavior such that each sparse behavioral vector encodes the behavioral data for that user. Multiple supervised learning models to each sparse behavioral vector to densify the vectors, defining multiple dense behavioral vectors. An unsupervised machine learning technique can be applied to the dense behavioral vectors to cluster, or define subpopulations, based on similarities between the dense behavioral vectors. Delivery of targeted content to a user can be facilitated based on a dense behavioral vector associated with that user being associated with one or more of the clusters or subpopulations.

Abstract: An application platform configurable for collecting user data associated with a plurality of retail-branded credit cards is provided. The application platform includes a configurable front end comprising a graphical user Interface layer that is configurable to a specific one of the plurality of retail-branded credit cards, a backend layer comprising credit card functionality for directly performing credit card transactions associated with a specific one of the plurality of retail-branded credit cards, a data collection layer comprising a data collector for collecting user data associated with the plurality of retail-branded credit cards and an analytics engine coupled with the data collection layer for determining one or more attribute about a user from the user data associated with the plurality of retail-branded credit cards.

Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at least partially, the target content. The method further includes processing the target source code block to determine a relative metric for the target content with respect to a layout of the search results webpage. Thereafter, the relative metric may be utilized to optimize advertising expenditures in order to improve a relative position of the target content.

Abstract: A framework for online media distribution of media content that includes streaming video, and tracking of the media content and consumer engagement with the streaming video, is configured to disseminate programs that include media content for display on a publisher site, where the streaming video is embedded thereon. The framework allows consumers to interact with advertisers by engaging with the media content directly. The framework also enables video streaming capabilities on any affiliate network that connects publishers and advertisers, so that the distribution of media content is agnostic and independent of the affiliate networks' platforms. The framework reconciles all actions in such an end-to-end journey by integrating syntaxes of different systems from consumer to advertiser.

Abstract: A computer-implemented method includes one or more processors configured for receiving ad scoring data corresponding to a biometric response to an advertisement displayed on a computing device user interface at a first time, receiving ad feature data corresponding to the advertisement, and generating first model output data corresponding to a user engagement score based on ad scoring data and ad feature data. Further, the method includes receiving user interface activity data corresponding to graphical images displayed at the first time, generating second model output data corresponding to a watching ad classification based on the user interface activity data and the ad feature data, determining an ad effectiveness score based on the first model output data and the second model output data, and generating ad improvement data based on the ad effectiveness score and the ad feature data, the ad improvement data comprising recommendations to adjust features of the advertisement.

Abstract: There is provided a method, comprising: extracting user feature profiles for users of a social network, each feature profile being structured and including user features extracted from unstructured user generated text, indications of participation in groups, and structured user profiles, training a clustering-component of a model to cluster the feature profiles, training a matching-component of the model to compute a distance score indicative of statistical similarity between a feature profile of a target user and features profiles of other users of a same cluster, using a training dataset of pairs of feature profiles extracted from common clusters, each pair assigned a distance score label, providing the model for: identifying a certain cluster of a certain user, and computing distance scores between the feature profile of the certain user and other feature profiles of other users of the certain cluster for selecting one user for establishment of a communication session.

Abstract: A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website.

Abstract: Systems, methods, and computer program products are provided for auctioning advertising inventory for various applications, including for mobile applications. In various embodiments, a request for an advertisement is received at a first server from a client device. The request is sent, from the first server, to two or more remote servers. A bid value and an asset to be presented at the client device is received from each of the two or more remote servers. A highest bid is determined from the received bid values. Whether the asset associated with the highest bid is compliant based on the request is determined. When the asset is determined to be compliant, the asset is sent to the client device.

Abstract: An electronic system may a remote computer that may parse an electronic message received by a mobile wireless communications device of a given user for a keyword indicative of a desired item for purchase. The remote computer may obtain a user identifier associated with the given user for a retailer loyalty program for a given retailer. The remote computer may also access the retailer loyalty program based upon the user identifier and generate an electronic shopping list for the given retailer based upon the access to the retailer loyalty program and send the electronic shopping list to the mobile wireless communications device. The shopping list may include the desired item for purchase. The remote computer may also generate a digital promotion associated with at least one item on the electronic shopping list and send notification of the digital promotion to the mobile wireless communications device.

Abstract: Aspects identify an item that is offered for sale at a retailer location in association with a sales promotion, in response to determining that a mobile device of a user is within a threshold location proximity to the retailer location. Embodiments determine an in-game virtual reward value for awarding to the user within a virtual game that is executing on the mobile device as a function of gaming profile data of the user; and present an offer to the user within the virtual game to award the determined in-game virtual reward value to the user in consideration for an engagement by the user with the identified item that meets a term of the sales promotion.