Abstract: Systems and methods are disclosed for providing an account holder with an incentive-consent matrix at a point-of-sale device of a merchant. The account holder can provide consent to store transaction related data and obtain an incentive in exchange. The incentive can be a coupon or other offering associated with the merchant. Varying levels of consent can be offered, with each level associated with an incentive having a different relative value. The transaction data can subsequently be provided to a recipient in accordance with the consent received from the account holder.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Systems and methods for determining whether and how to present digital animations in a user interface are disclosed. According to certain embodiments, the systems and methods may facilitate the identification of a set of products or services purchased by an individual, and the determination of a reward level associated with the set of products or services. The systems and methods may select a digital animation, from a set of digital animations that is predetermined based on a set of probabilities, corresponding to the reward level, and present the digital animation in a user interface.

Abstract: A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at least partially, the target content. The method further includes processing the target source code block to determine a relative metric for the target content with respect to a layout of the search results webpage. Thereafter, the relative metric may be utilized to optimize advertising expenditures in order to improve a relative position of the target content.

Abstract: An ad player presents ads in association with a video player by evaluating an associated ad script. The ad player transforms data included in the ad script into operational instructions. Hence, the ad player flexibly and dynamically configures itself and presents ads in accordance with the contents of the ad script, enabling a publisher to modify advertising aspects simply by modifying the ad script. The ad script can comprise a script in a tag-based markup language that is readable by the ad player. For example, the ad script can include one or more tags, each tag including one or more attributes that are each set to a value. The ad player determines the values of the attributes and presents ads in accordance with associated ad characteristics or behaviors.

Abstract: A computer-implemented method for providing a recommended payment account includes receiving location information from a mobile device of a user having one or more payment accounts provided by a financial institution computer system, and determining a location of the user relative to a merchant based on the location information. The method also includes, based on the location of the user relative to the merchant, determining that a payment account recommendation should be sent to the user, including a recommended payment account for use in a payment transaction with the merchant and an incentive offer for using the recommended payment account in the payment transaction, determining the recommended payment account based on an expected financial impact to the user, generating the incentive offer, and sending the incentive offer and the recommended payment account to the mobile device of the user.

Abstract: The Integrated, Information-Engineered and Self-Improving Advertising, E-Commerce and Online Customer Interactions Apparatuses, Processes and Systems (“ISICI”) transforms menu identifier, menu target identifier, menu content hierarchy items, menu specification, indicia of usage inputs via ISICI components into menu/user interface, user interface updates, transactions, metrics outputs. In one embodiment, the ISICI is comprised of three components: 1) a creation and maintenance of MultiLink menus component; 2) a registration and updating of the underlying multilink records component; and 3) a distribution/syndication of the MultiLink menus component. The ISICI allows for the creation of MultiLink menus. These menus may appear over any links, ads, ecommerce, etc. The ISICI provides a mechanism to track how users use the MultiLink menu. This tracking information is fed back to the ISICI, which allows it to further refine the menu structure in response to actual usage tracking.

Abstract: Multiple on-line coupons are automatically tested on items of interest to a customer, without requiring the customer to perform any action or to look for such coupons in various sources. Such testing can be automatically initiated and performed on items within the customer's shopping cart. Alternatively or additionally, testing can be automatically initiated and performed while the customer is browsing a page for an item on an e-commerce website, before the customer has even placed items in his or her shopping cart. The best coupon or coupons are then presented to the customer, or automatically applied to provide the customer with the appropriate discounts.

Abstract: Systems, methods, and media for managing and modifying web content are provided. An exemplary method may include the steps of providing a web content management application via a web site, the web content management application adapted to maintain a global marketing framework; generating a web marketing campaign from at least a portion of the global marketing framework, wherein the data included in the web content is generated by the web content management application according to a predetermined format of rendering engines; gathering marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers; storing the marketing data in a database; analyzing the marketing data; and periodically or continually modifying the content of a web marketing campaign to substantially correspond to the interests of the consumers.

Abstract: Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

Abstract: Systems and methods for determining whether and how to present digital animations in a user interface are disclosed. According to certain embodiments, the systems and methods may facilitate the identification of a set of products or services purchased by an individual, and the determination of a reward level associated with the set of products or services. The systems and methods may select a digital animation, from a set of digital animations that is predetermined based on a set of probabilities, corresponding to the reward level, and present the digital animation in a user interface.

Abstract: Methods and apparatuses are described for generating and managing electronic communication campaigns. A data storage container receives campaign data comprising electronic communication metadata and structured review data from a first computing device. A server prepares one or more electronic communications based upon the campaign data by partitioning the structured review data into one or more subsets, each associated with a user identifier, and generating, for each subset, an electronic communication addressed to a user corresponding to the user identifier and comprising a URL to access the review data. The server transmits the prepared electronic communications to one or more remote computing devices. The data storage container updates the structured review data using input received from each remote computing device after detecting activation of the URL transmitted to the remote computing device to access the review data.

Abstract: A computer-implemented method and an apparatus are provided for presenting an option to purchase an NFT based on a scene of a media asset to an advertiser. One example computer-implemented method includes obtaining, from a first source, a scene of a media asset, determining that the scene comprises a product, obtaining, from a second source, a non-fungible token (NFT) based on the scene, matching the NFT to an advertiser based on the product, and presenting an option to purchase the matched NFT to the advertiser.

Abstract: Systems and methods are disclosed for providing an account holder with an incentive-consent matrix at a point-of-sale device of a merchant. The account holder can provide consent to store transaction related data and obtain an incentive in exchange. The incentive out be a coupon or other offering associated with the merchant. Varying levels of consent can be offered, with each level associated with an incentive having a different relative value. The transaction data can subsequently be provided to a recipient in accordance with the consent received from the account holder.

Abstract: A processing system uses a set of rules that identify a set of keywords and stores a set of creative images associated with the keywords. The processing system identifies metrics for the social media that includes the keywords and displays the creative images associated with the keywords with the largest social media metrics. The set of rules may include promotions to display with the creative content and filters that determine what social media to use to generate the metrics. No manual curation of content is necessary. The processing system saves time and effort as well as taps into real time consumer trends.

Abstract: A system and method are disclosed for providing engaging, user-interactive advertising content, including rewarding users for engagement, based on a scheme for permissively reformatting archival copies of sporting events via, for example, splicing and resequencing sections of the archival copies, and re-presenting the content as a unique reconstituted sporting event, in an engaging manner that attracts mass audiences to engage the content with regard to the reconstituted event, and to further engage with the related advertising in a user-interactive manner.

Abstract: Systems and methods for displaying corresponding content for vehicle services using a distributed set of electronic devices are provided. For example, a computer-implemented method includes obtaining data associated with a vehicle service instance. The vehicle service instance is associated with a request for a vehicle service for a user. The method includes determining, based on the data associated with the vehicle service instance, a first advertisement content item for a display device positioned on an exterior of a vehicle assigned to the vehicle service instance and a second advertisement content item for a user device associated with the vehicle service instance. The method includes communicating data that initiates the display of the first advertisement content item for the display device positioned on the exterior of the vehicle and data that initiates the display of the second advertisement content item for the user device.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

Abstract: The disclosure relates to securing and enabling user control of profiling data, blockchain-driven matching of users and advertiser-identified anonymous profiling data records of interest, and smart contracts encoded by blockchain for executing transactions. The system may include an anonymized database of profiling data, which is unlinked to any user. The system may implement a private blockchain to store user-defined settings that provide user control over whether and how the profiling data may be used. If a grant to use the data is received, a link is stored that allows the system to identify a user associated with the anonymous profiling data records. If the grant is revoked, the link may be removed. The system may also implement public blockchain technology to record a public information relating to grants, online marketing transactions, making them verifiable, immutable, and transparent for various stakeholders including advertisers, publishers, and users.