Abstract: A method is disclosed for providing advertising content for display in a page over a network. Ad inventory is identified and/or organized based on a category and a geographic region. The ad inventory may be displayed on an interactive map that is used for selecting from the inventory based on the geographic location.

Abstract: Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression.

Abstract: Embodiments of the present invention provide methods, systems, and machine-readable media for integrating communications between multiple systems and/or processes related to different aspects of financial transactions of a consumer. Generally speaking, an integrated communications engine can be communicatively coupled with and adapted to manage communications between a plurality of routines or processes to manage interactions with a consumer throughout a lifecycle of a financial relationship with the consumer. According to one embodiment, the integrated communications engine can further comprise a rules engine. The rules engine can be adapted to monitor the plurality of routines, determine whether a condition specified in a rule is satisfied, and in response to determining that the condition is satisfied, trigger an action by one or more of the routines of the plurality of routines based on the rule.

Abstract: A method to apply different treatments may include defining at least one treatment and selecting at least one channel. The method further may include applying the at least one treatment to the at least one selected channel.

Abstract: The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid. Such end user local time information may be associated with ad performance information. Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and/or of a landing page may be selected and/or modified using end user local time information.

Abstract: The illustrative embodiments provide a computer implemented method, an apparatus, and a computer usable program product for varying the amount of received advertising content. A content editor provides a portion of a plurality of levels of advertising to a user, wherein the portion of the plurality of levels indicates an amount of advertising content to be received by the user. Responsive to receiving a user input selecting the portion of the plurality of levels, the content editor inserts the amount of advertising content into a media content to form a modified media content, wherein the amount of advertising content corresponds to the portion of the plurality of levels selected by the user. The content editor then transmits the modified media content to the user.

Abstract: Method and system of distributing advertisements for storage in a network. The stored advertisements being retrievable for insertion within or other association with services provided to a network subscriber. Identifying characteristics of the advertisement may be used to facilitate the storage thereof and identifying characteristics of the customs may be used to facilitate advertisements associated with services accessed thereby.

Abstract: A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected performance is less than the performance threshold. Spend information of the ad so served is analyzed to determine if a target amount (budget) is expected to be overspent or underspent. If the former, the performance threshold is increased (and/or the ad performance value is decreased). If the later, the performance threshold is decreased (and/or the ad performance value is increased).

Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Abstract: Method and system of distributing advertisements for storage in a network. The stored advertisements being retrievable for insertion within or other association with services provided to a network subscriber. Identifying characteristics of the advertisement may be used to facilitate the storage thereof and identifying characteristics of the customs may be used to facilitate advertisements associated with services accessed thereby.