Abstract: A method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user. The method can include at least the following. Communication is established via a communications device between the user and a system to facilitate the primary transaction. Primary transaction data is obtained relating to the primary transaction, with the primary transaction data including data representing an identity of the user and representing the at least one specific item. The user is offered a choice between at least two scenarios under which to conduct the primary transaction, determining costs of the transaction based on allowance of receiving offers of upsell transactions.

Abstract: Methods and systems consistent with the present invention facilitate in sending a package (112) to a customer at a physical address via a shipper (106) while preserving customer privacy. In accordance with an embodiment, an order is received from the customer (102). The order may include a unique identifier corresponding to the customer. A package (110) is sent to the shipper (106) in fulfillment of the order, the package including the unique identifier. Then, the customer's physical address is derived from the unique identifier and the package is delivered (112) from the shipper to the customer's physical address.

Abstract: A method and apparatus for generating search results with higher relevancy. The present invention exploits the fact that users' choices on each given search term tend to converge to several products from several merchants, and all of the results are very relevant to the search term. In one embodiment, these results are used to decide the order of merchants for each search term. By learning the users' choices, especially from purchasing and/or clicking information, highly relevant and most popular products can be assigned a higher score or rank over text relevant only products.

Abstract: A method of extending the closing point in a timed on-line auction. The method establishes a fixed closing time for the on-line auction. The system then monitors for the placement of a bid within a first fixed time period proximate the closing point. If a bid is received during the first fixed time period, then the timed auction is extended for a first extended time period (which may be the same length as the first fixed time period). The process then repeats by monitoring for the receipt of a bid during the first extended time period. If a bid is received, then the timed auction is extended for a second extended time period. The extensions will continue until no bid is received during an extended time period, at which point the auction will finally close.