Abstract: A rack system for mounting, displaying and dispensing of spooled cable, wire, chain, rope and the like including a longitudinally extending mounting bar to receive dual reel axle ends for mounting of a reel therebetween or receiving a continuous, multiple or individual axles for mounting a number of reels, at least one spring brake arranged to mount on the mounting bar to work and brake against the spooled material, an adjustable stop bar independently carried to prevent natural spring uncoiling despooling of the material from the reel and a display panel integral with the mounting bar for material identification. The rack provides a unit which allows for ease of individual reel removal, service or replacement; a compact, inherently neat and safe display area and a unit that may be free standing or wall mounted.