Patents by Inventor A. K. Pradeep

A. K. Pradeep has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11980469
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Grant
    Filed: September 21, 2020
    Date of Patent: May 14, 2024
    Assignee: Nielsen Company
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Patent number: 11790393
    Abstract: An example system includes an analyzer to identify a degree of amplitude synchrony between a first pattern in a first frequency band in first neuro-response data and a second pattern in a second frequency band in the first neuro-response data, the first neuro-response data gathered via a first modality of collection from a subject while the subject is exposed to media, and modify the degree of amplitude synchrony in response to activity in second neuro-response data, the second neuro-response data gathered via a second modality of collection from the subject while the subject is exposed to the media, the activity corresponding in time to at least a portion of the first pattern or the second pattern. The example system includes an estimator to determine an effectiveness of the media based on the modified degree of amplitude synchrony.
    Type: Grant
    Filed: February 14, 2022
    Date of Patent: October 17, 2023
    Assignee: Nielsen Consumer LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 11610223
    Abstract: An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.
    Type: Grant
    Filed: May 28, 2021
    Date of Patent: March 21, 2023
    Assignee: Nielsen Consumer LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ram Gurumoorthy
  • Patent number: 11488198
    Abstract: An example system disclosed herein includes an analyzer to analyze first neuro-response data and second neuro-response data and a selector to identify a candidate location in source material for introduction of an advertisement or entertainment based on first neuro-response data and second neuro-response data. The analyzer is to detect a first pattern of oscillation in a first frequency band of third neuro-response data; detect a second pattern of oscillation in a second frequency band of the third neuro-response data; determine a degree of phase synchrony or amplitude synchrony based on the first pattern of oscillation and the second pattern of oscillation; and determine an effectiveness of the advertisement or entertainment based on the degree of phase synchrony or amplitude synchrony.
    Type: Grant
    Filed: January 29, 2021
    Date of Patent: November 1, 2022
    Assignee: Nielsen Consumer LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 11250465
    Abstract: An example system includes an analyzer to identify a degree of amplitude synchrony between a first pattern in a first frequency band in first neuro-response data and a second pattern in a second frequency band in the first neuro-response data, the first neuro-response data gathered via a first modality of collection from a subject while the subject is exposed to media, and modify the degree of amplitude synchrony in response to activity in second neuro-response data, the second neuro-response data gathered via a second modality of collection from the subject while the subject is exposed to the media, the activity corresponding in time to at least a portion of the first pattern or the second pattern. The example system includes an estimator to determine an effectiveness of the media based on the modified degree of amplitude synchrony.
    Type: Grant
    Filed: April 30, 2020
    Date of Patent: February 15, 2022
    Assignee: Nielsen Consumer LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20210350407
    Abstract: An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.
    Type: Application
    Filed: May 28, 2021
    Publication date: November 11, 2021
    Inventors: A. K. Pradeep, Robert T. Knight, Ram Gurumoorthy
  • Patent number: 11049134
    Abstract: An example system includes an analyzer to determine a first distance between (1) a first peak in a first frequency band of first neuro-response data gathered from a subject while exposed to media and (2) a second peak in the first frequency band; determine a second distance between (1) a third peak in the first frequency band and either (2) the second peak in the first frequency band or (3) a fourth peak in the first frequency band and determine a first difference between the first distance and the second distance. The example system includes a selector to determine a modification for the media based on the first difference and a modifier to implement the modification for presentation of the media.
    Type: Grant
    Filed: February 13, 2020
    Date of Patent: June 29, 2021
    Assignee: Nielsen Consumer LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20210030298
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Application
    Filed: September 21, 2020
    Publication date: February 4, 2021
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Patent number: 10842403
    Abstract: Example methods are disclosed herein that include obtaining electroencephalographic (EEG) data from a subject via a device comprising two or more independently adjustable bands, each of the bands having a plurality of electrodes to detect the electroencephalographic data from a brain of the subject, each band selectively rotatable relative to an adjacent band and each band selectively compressible to increase a force of the electrodes against a head of the subject. The example method also includes converting the EEG data into digital EEG signals and conditioning the digital EEG signals. In addition, the example method includes analyzing the digital EEG signals using one or more analysis protocols to determine a mental characteristic of the subject and transmitting the mental characteristic to an output device.
    Type: Grant
    Filed: February 16, 2016
    Date of Patent: November 24, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Yakob Badower, Ramachandran Gurumoorthy, A. K. Pradeep, Robert T. Knight
  • Patent number: 10779745
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Grant
    Filed: January 25, 2018
    Date of Patent: September 22, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Patent number: 10679241
    Abstract: Example apparatus, systems, machine readable media, and methods are disclosed herein for transforming neuro-response data collected using a first modality and a second modality into a measure of effectiveness of an advertisement or entertainment. An example system includes an analyzer to analyze first neuro-response data gathered from a subject while exposed to an advertisement or entertainment using the first modality, the first neuro-response data including electroencephalographic data including a first frequency band and a second frequency band. The example system also includes a processor to identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band.
    Type: Grant
    Filed: May 1, 2018
    Date of Patent: June 9, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: A. K. Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20180160930
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Application
    Filed: January 25, 2018
    Publication date: June 14, 2018
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Patent number: 9907482
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Grant
    Filed: June 22, 2015
    Date of Patent: March 6, 2018
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Publication number: 20160166169
    Abstract: Example methods are disclosed herein that include obtaining electroencephalographic (EEG) data from a subject via a device comprising two or more independently adjustable bands, each of the bands having a plurality of electrodes to detect the electroencephalographic data from a brain of the subject, each band selectively rotatable relative to an adjacent band and each band selectively compressible to increase a force of the electrodes against a head of the subject. The example method also includes converting the EEG data into digital EEG signals and conditioning the digital EEG signals. In addition, the example method includes analyzing the digital EEG signals using one or more analysis protocols to determine a mental characteristic of the subject and transmitting the mental characteristic to an output device.
    Type: Application
    Filed: February 16, 2016
    Publication date: June 16, 2016
    Inventors: Yakob Badower, Ramachandran Gurumoorthy, A. K. Pradeep, Robert T. Knight
  • Patent number: 9215978
    Abstract: Example methods are described herein that include obtaining electroencephalographic data from an example device worn by a subject. The device includes a central body portion and a plurality of extensions extending from the central body portion. Respective ones of the extension have ends carrying an electrode. The example device includes an adjustment band disposed along a longitudinal axis of the central body portion to adjust a position of the extensions. The example method also includes analyzing the data to determine a mental state of the subject.
    Type: Grant
    Filed: January 30, 2015
    Date of Patent: December 22, 2015
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep
  • Publication number: 20150282730
    Abstract: Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.
    Type: Application
    Filed: June 22, 2015
    Publication date: October 8, 2015
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Yakob Badower, A. K. Pradeep