Abstract: A horse head fishing lure features a weight in the shape of a horse head with an elongate head portion depending from a front of an elongate neck portion. A fish hook extends away from the rear of the neck portion. An eyelet for attaching a fish line extends from the top of the neck portion. A swivel is retained by and extends from the lowermost nose end of the head portion. A spinner blade would be attached to the swivel to be disposed adjacent the hook, yet free to spin beneath it when the lure is moved forward. The head portion is disposed at an acute included angle with respect to the neck portion. The acute angle of the head portion with respect to the neck portion locates a line of action between the eyelet for attaching a fish line and the swivel behind the center of gravity of the lure, such that any pull on the line has a tendency to locate the center of gravity below the line of action to stabilize the lure during its movement in an upright position.